Daily Papers

We consider an extension to the classic position auctions in which sponsored creatives can be added within AI generated content rather than shown in predefined slots. New challenges arise from the natural requirement that sponsored creatives should smoothly fit into the context. With the help of advanced LLM technologies, it becomes viable to accurately estimate the benefits of adding each individual sponsored creatives into each potential positions within the AI generated content by properly taking the context into account. Therefore, we assume one click-through rate estimation for each position-creative pair, rather than one uniform estimation for each sponsored creative across all positions in classic settings. As a result, the underlying optimization becomes a general matching problem, thus the substitution effects should be treated more carefully compared to standard position auction settings, where the slots are independent with each other. In this work, we formalize a concrete mathematical model of the extended position auction problem and study the welfare-maximization and revenue-maximization mechanism design problem. Formally, we consider two different user behavior models and solve the mechanism design problems therein respectively. For the Multinomial Logit (MNL) model, which is order-insensitive, we can efficiently implement the optimal mechanisms. For the cascade model, which is order-sensitive, we provide approximately optimal solutions.

Click-Through Rate(CTR) estimation has become one of the most fundamental tasks in many real-world applications and it's important for ranking models to effectively capture complex high-order features. Shallow feed-forward network is widely used in many state-of-the-art DNN models such as FNN, DeepFM and xDeepFM to implicitly capture high-order feature interactions. However, some research has proved that addictive feature interaction, particular feed-forward neural networks, is inefficient in capturing common feature interaction. To resolve this problem, we introduce specific multiplicative operation into DNN ranking system by proposing instance-guided mask which performs element-wise product both on the feature embedding and feed-forward layers guided by input instance. We also turn the feed-forward layer in DNN model into a mixture of addictive and multiplicative feature interactions by proposing MaskBlock in this paper. MaskBlock combines the layer normalization, instance-guided mask, and feed-forward layer and it is a basic building block to be used to design new ranking model under various configurations. The model consisting of MaskBlock is called MaskNet in this paper and two new MaskNet models are proposed to show the effectiveness of MaskBlock as basic building block for composing high performance ranking systems. The experiment results on three real-world datasets demonstrate that our proposed MaskNet models outperform state-of-the-art models such as DeepFM and xDeepFM significantly, which implies MaskBlock is an effective basic building unit for composing new high performance ranking systems.

Being an emerging paradigm for display advertising, Real-Time Bidding (RTB) drives the focus of the bidding strategy from context to users' interest by computing a bid for each impression in real time. The data mining work and particularly the bidding strategy development becomes crucial in this performance-driven business. However, researchers in computational advertising area have been suffering from lack of publicly available benchmark datasets, which are essential to compare different algorithms and systems. Fortunately, a leading Chinese advertising technology company iPinYou decided to release the dataset used in its global RTB algorithm competition in 2013. The dataset includes logs of ad auctions, bids, impressions, clicks, and final conversions. These logs reflect the market environment as well as form a complete path of users' responses from advertisers' perspective. This dataset directly supports the experiments of some important research problems such as bid optimisation and CTR estimation. To the best of our knowledge, this is the first publicly available dataset on RTB display advertising. Thus, they are valuable for reproducible research and understanding the whole RTB ecosystem. In this paper, we first provide the detailed statistical analysis of this dataset. Then we introduce the research problem of bid optimisation in RTB and the simple yet comprehensive evaluation protocol. Besides, a series of benchmark experiments are also conducted, including both click-through rate (CTR) estimation and bid optimisation.

Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After pre-analyzing 1,000,000 real-world ad creatives, we found that there are two types of discontinuation: short-term (i.e., cut-out) and long-term (i.e., wear-out). In this paper, we propose a practical prediction framework for the discontinuation of ad creatives with a hazard function-based loss function inspired by survival analysis. Our framework predicts the discontinuations with a multi-modal deep neural network that takes as input the ad creative (e.g., text, categorical, image, numerical features). To improve the prediction performance for the two different types of discontinuations and for the ad creatives that contribute to sales, we introduce two new techniques: (1) a two-term estimation technique with multi-task learning and (2) a click-through rate-weighting technique for the loss function. We evaluated our framework using the large-scale ad creative dataset, including 10 billion scale impressions. In terms of the concordance index (short: 0.896, long: 0.939, and overall: 0.792), our framework achieved significantly better performance than the conventional method (0.531). Additionally, we confirmed that our framework (i) demonstrated the same degree of discontinuation effect as manual operations for short-term cases, and (ii) accurately predicted the ad discontinuation order, which is important for long-running ad creatives for long-term cases.

Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and industry, resulting in a wide variety of CTR prediction models. Unfortunately, there is still a lack of standardized benchmarks and uniform evaluation protocols for CTR prediction research. This leads to non-reproducible or even inconsistent experimental results among existing studies, which largely limits the practical value and potential impact of their research. In this work, we aim to perform open benchmarking for CTR prediction and present a rigorous comparison of different models in a reproducible manner. To this end, we ran over 7,000 experiments for more than 12,000 GPU hours in total to re-evaluate 24 existing models on multiple datasets and settings. Surprisingly, our experiments show that with sufficient hyper-parameter search and model tuning, many deep models have smaller differences than expected. The results also reveal that making real progress on the modeling of CTR prediction is indeed a very challenging research task. We believe that our benchmarking work could not only allow researchers to gauge the effectiveness of new models conveniently but also make them fairly compare with the state of the arts. We have publicly released the benchmarking code, evaluation protocols, and hyper-parameter settings of our work to promote reproducible research in this field.

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction models based on deep learning have been proposed, but researchers usually only pay attention to whether state-of-the-art performance is achieved, and ignore whether the entire framework is reasonable. In this work, we use the discrete choice model in economics to redefine the CTR prediction problem, and propose a general neural network framework built on self-attention mechanism. It is found that most existing CTR prediction models align with our proposed general framework. We also examine the expressive power and model complexity of our proposed framework, along with potential extensions to some existing models. And finally we demonstrate and verify our insights through some experimental results on public datasets.

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging since (1) the input features (e.g., the user id, user age, item id, item category) are usually sparse and high-dimensional, and (2) an effective prediction relies on high-order combinatorial features (a.k.a. cross features), which are very time-consuming to hand-craft by domain experts and are impossible to be enumerated. Therefore, there have been efforts in finding low-dimensional representations of the sparse and high-dimensional raw features and their meaningful combinations. In this paper, we propose an effective and efficient method called the AutoInt to automatically learn the high-order feature interactions of input features. Our proposed algorithm is very general, which can be applied to both numerical and categorical input features. Specifically, we map both the numerical and categorical features into the same low-dimensional space. Afterwards, a multi-head self-attentive neural network with residual connections is proposed to explicitly model the feature interactions in the low-dimensional space. With different layers of the multi-head self-attentive neural networks, different orders of feature combinations of input features can be modeled. The whole model can be efficiently fit on large-scale raw data in an end-to-end fashion. Experimental results on four real-world datasets show that our proposed approach not only outperforms existing state-of-the-art approaches for prediction but also offers good explainability. Code is available at: https://github.com/DeepGraphLearning/RecommenderSystems.

Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development of CTR models, feature representation learning has become a trending topic and has been extensively studied by both industrial and academic researchers in recent years. This survey aims at summarizing the feature representation learning in a broader picture and pave the way for future research. To achieve such a goal, we first present a taxonomy of current research methods on feature representation learning following two main issues: (i) which feature to represent and (ii) how to represent these features. Then we give a detailed description of each method regarding these two issues. Finally, the review concludes with a discussion on the future directions of this field.

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods heavily rely on ID embeddings, which fail to reflect users' true preferences for content such as images and titles. This limitation becomes particularly evident in cold-start and long-tail scenarios, where traditional approaches struggle to deliver effective results. To address these challenges, we propose a novel Multi-modal Content Interest Modeling paradigm (MIM), which consists of three key stages: Pre-training, Content-Interest-Aware Supervised Fine-Tuning (C-SFT), and Content-Interest-Aware UBM (CiUBM). The pre-training stage adapts foundational models to domain-specific data, enabling the extraction of high-quality multi-modal embeddings. The C-SFT stage bridges the semantic gap between content and user interests by leveraging user behavior signals to guide the alignment of embeddings with user preferences. Finally, the CiUBM stage integrates multi-modal embeddings and ID-based collaborative filtering signals into a unified framework. Comprehensive offline experiments and online A/B tests conducted on the Taobao, one of the world's largest e-commerce platforms, demonstrated the effectiveness and efficiency of MIM method. The method has been successfully deployed online, achieving a significant increase of +14.14% in CTR and +4.12% in RPM, showcasing its industrial applicability and substantial impact on platform performance. To promote further research, we have publicly released the code and dataset at https://pan.quark.cn/s/8fc8ec3e74f3.

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (1) na\"ive methods, which do not model feature interactions and only use original features; (2) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (3) factorized methods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets. Our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

Learning to rank with biased click data is a well-known challenge. A variety of methods has been explored to debias click data for learning to rank such as click models, result interleaving and, more recently, the unbiased learning-to-rank framework based on inverse propensity weighting. Despite their differences, most existing studies separate the estimation of click bias (namely the propensity model) from the learning of ranking algorithms. To estimate click propensities, they either conduct online result randomization, which can negatively affect the user experience, or offline parameter estimation, which has special requirements for click data and is optimized for objectives (e.g. click likelihood) that are not directly related to the ranking performance of the system. In this work, we address those problems by unifying the learning of propensity models and ranking models. We find that the problem of estimating a propensity model from click data is a dual problem of unbiased learning to rank. Based on this observation, we propose a Dual Learning Algorithm (DLA) that jointly learns an unbiased ranker and an unbiased propensity model. DLA is an automatic unbiased learning-to-rank framework as it directly learns unbiased ranking models from biased click data without any preprocessing. It can adapt to the change of bias distributions and is applicable to online learning. Our empirical experiments with synthetic and real-world data show that the models trained with DLA significantly outperformed the unbiased learning-to-rank algorithms based on result randomization and the models trained with relevance signals extracted by click models.

Click-through rate (CTR) prediction becomes indispensable in ubiquitous web recommendation applications. Nevertheless, the current methods are struggling under the cold-start scenarios where the user interactions are extremely sparse. We consider this problem as an automatic identification about whether the user behaviors are rich enough to capture the interests for prediction, and propose an Auto-Quantized Contrastive Learning (AQCL) loss to regularize the model. Different from previous methods, AQCL explores both the instance-instance and the instance-cluster similarity to robustify the latent representation, and automatically reduces the information loss to the active users due to the quantization. The proposed framework is agnostic to different model architectures and can be trained in an end-to-end fashion. Extensive results show that it consistently improves the current state-of-the-art CTR models.

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature interactions from original features. However, since useful interactions are always sparse, it is difficult for DNN to learn them effectively under a large number of parameters. In real scenarios, artificial features are able to improve the performance of deep models (such as Wide & Deep Learning), but feature engineering is expensive and requires domain knowledge, making it impractical in different scenarios. Therefore, it is necessary to augment feature space automatically. In this paper, We propose a novel Feature Generation by Convolutional Neural Network (FGCNN) model with two components: Feature Generation and Deep Classifier. Feature Generation leverages the strength of CNN to generate local patterns and recombine them to generate new features. Deep Classifier adopts the structure of IPNN to learn interactions from the augmented feature space. Experimental results on three large-scale datasets show that FGCNN significantly outperforms nine state-of-the-art models. Moreover, when applying some state-of-the-art models as Deep Classifier, better performance is always achieved, showing the great compatibility of our FGCNN model. This work explores a novel direction for CTR predictions: it is quite useful to reduce the learning difficulties of DNN by automatically identifying important features.

The emergence of Segment Anything (SAM) sparked research interest in the field of interactive segmentation, especially in the context of image editing tasks and speeding up data annotation. Unlike common semantic segmentation, interactive segmentation methods allow users to directly influence their output through prompts (e.g. clicks). However, click patterns in real-world interactive segmentation scenarios remain largely unexplored. Most methods rely on the assumption that users would click in the center of the largest erroneous area. Nevertheless, recent studies show that this is not always the case. Thus, methods may have poor performance in real-world deployment despite high metrics in a baseline benchmark. To accurately simulate real-user clicks, we conducted a large crowdsourcing study of click patterns in an interactive segmentation scenario and collected 475K real-user clicks. Drawing on ideas from saliency tasks, we develop a clickability model that enables sampling clicks, which closely resemble actual user inputs. Using our model and dataset, we propose RClicks benchmark for a comprehensive comparison of existing interactive segmentation methods on realistic clicks. Specifically, we evaluate not only the average quality of methods, but also the robustness w.r.t. click patterns. According to our benchmark, in real-world usage interactive segmentation models may perform worse than it has been reported in the baseline benchmark, and most of the methods are not robust. We believe that RClicks is a significant step towards creating interactive segmentation methods that provide the best user experience in real-world cases.

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users and items, thereby enhancing the system's understanding of user interests and its ability to predict click behavior. The primary challenge in this field lies in effectively utilizing the rich semantic information from multiple modalities while satisfying the low-latency requirements of online inference in real-world applications. To foster progress in this area, the Multimodal CTR Prediction Challenge Track of the WWW 2025 EReL@MIR Workshop formulates the problem into two tasks: (1) Task 1 of Multimodal Item Embedding: this task aims to explore multimodal information extraction and item representation learning methods that enhance recommendation tasks; and (2) Task 2 of Multimodal CTR Prediction: this task aims to explore what multimodal recommendation model can effectively leverage multimodal embedding features and achieve better performance. In this paper, we propose a novel model for Task 2, named Quadratic Interest Network (QIN) for Multimodal CTR Prediction. Specifically, QIN employs adaptive sparse target attention to extract multimodal user behavior features, and leverages Quadratic Neural Networks to capture high-order feature interactions. As a result, QIN achieved an AUC of 0.9798 on the leaderboard and ranked second in the competition. The model code, training logs, hyperparameter configurations, and checkpoints are available at https://github.com/salmon1802/QIN.

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in practice, making CVR modeling challenging. For example, conventional CVR models are trained with samples of clicked impressions while utilized to make inference on the entire space with samples of all impressions. This causes a sample selection bias problem. Besides, there exists an extreme data sparsity problem, making the model fitting rather difficult. In this paper, we model CVR in a brand-new perspective by making good use of sequential pattern of user actions, i.e., impression -> click -> conversion. The proposed Entire Space Multi-task Model (ESMM) can eliminate the two problems simultaneously by i) modeling CVR directly over the entire space, ii) employing a feature representation transfer learning strategy. Experiments on dataset gathered from Taobao's recommender system demonstrate that ESMM significantly outperforms competitive methods. We also release a sampling version of this dataset to enable future research. To the best of our knowledge, this is the first public dataset which contains samples with sequential dependence of click and conversion labels for CVR modeling.

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users generally click different types of items from multiple scenarios, and modeling from multiple scenarios can provide a more comprehensive understanding of users. Existing datasets only include data for the same type of items from a single scenario. Secondly, multi-modal features are essential in multi-scenario prediction as they address the issue of inconsistent ID encoding between different scenarios. The existing datasets are based on ID features and lack multi-modal features. Third, a large-scale dataset can provide a more reliable evaluation of models, fully reflecting the performance differences between models. The scale of existing datasets is around 100 million, which is relatively small compared to the real-world CTR prediction. To address these limitations, we propose AntM^{2}C, a Multi-Scenario Multi-Modal CTR dataset based on industrial data from Alipay. Specifically, AntM^{2}C provides the following advantages: 1) It covers CTR data of 5 different types of items, providing insights into the preferences of users for different items, including advertisements, vouchers, mini-programs, contents, and videos. 2) Apart from ID-based features, AntM^{2}C also provides 2 multi-modal features, raw text and image features, which can effectively establish connections between items with different IDs. 3) AntM^{2}C provides 1 billion CTR data with 200 features, including 200 million users and 6 million items. It is currently the largest-scale CTR dataset available. Based on AntM^{2}C, we construct several typical CTR tasks and provide comparisons with baseline methods. The dataset homepage is available at https://www.atecup.cn/home.

Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not exposed to the items (positive-unlabeled problem). This leads to a difficulty in predicting the users' preferences from implicit feedback. Previous studies addressed the positive-unlabeled problem by uniformly upweighting the loss for the positive feedback data or estimating the confidence of each data having relevance information via the EM-algorithm. However, these methods failed to address the missing-not-at-random problem in which popular or frequently recommended items are more likely to be clicked than other items even if a user does not have a considerable interest in them. To overcome these limitations, we first define an ideal loss function to be optimized to realize recommendations that maximize the relevance and propose an unbiased estimator for the ideal loss. Subsequently, we analyze the variance of the proposed unbiased estimator and further propose a clipped estimator that includes the unbiased estimator as a special case. We demonstrate that the clipped estimator is expected to improve the performance of the recommender system, by considering the bias-variance trade-off. We conduct semi-synthetic and real-world experiments and demonstrate that the proposed method largely outperforms the baselines. In particular, the proposed method works better for rare items that are less frequently observed in the training data. The findings indicate that the proposed method can better achieve the objective of recommending items with the highest relevance.

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments. Low-rank approximation is an effective method for computer vision and natural language processing models, but its application in compressing CTR prediction models has been less explored. Due to the limited memory and computing resources, compression of CTR prediction models often confronts three fundamental challenges, i.e., (1). How to reduce the model sizes to adapt to edge devices? (2). How to speed up CTR prediction model inference? (3). How to retain the capabilities of original models after compression? Previous low-rank compression research mostly uses tensor decomposition, which can achieve a high parameter compression ratio, but brings in AUC degradation and additional computing overhead. To address these challenges, we propose a unified low-rank decomposition framework for compressing CTR prediction models. We find that even with the most classic matrix decomposition SVD method, our framework can achieve better performance than the original model. To further improve the effectiveness of our framework, we locally compress the output features instead of compressing the model weights. Our unified low-rank compression framework can be applied to embedding tables and MLP layers in various CTR prediction models. Extensive experiments on two academic datasets and one real industrial benchmark demonstrate that, with 3-5x model size reduction, our compressed models can achieve both faster inference and higher AUC than the uncompressed original models. Our code is at https://github.com/yuhao318/Atomic_Feature_Mimicking.

A critical challenge in recommender systems is to establish reliable relationships between offline and online metrics that predict real-world performance. Motivated by recent advances in Pareto front approximation, we introduce a pragmatic strategy for identifying offline metrics that align with online impact. A key advantage of this approach is its ability to simultaneously serve multiple test groups, each with distinct offline performance metrics, in an online experiment controlled by a single model. The method is model-agnostic for systems with a neural network backbone, enabling broad applicability across architectures and domains. We validate the strategy through a large-scale online experiment in the field of session-based recommender systems on the OTTO e-commerce platform. The online experiment identifies significant alignments between offline metrics and real-word click-through rate, post-click conversion rate and units sold. Our strategy provides industry practitioners with a valuable tool for understanding offline-to-online metric relationships and making informed, data-driven decisions.

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized that applying a vanilla MLP network alone is inefficient in learning multiplicative feature interactions. As such, many two-stream interaction models (e.g., DeepFM and DCN) have been proposed by integrating an MLP network with another dedicated network for enhanced CTR prediction. As the MLP stream learns feature interactions implicitly, existing research focuses mainly on enhancing explicit feature interactions in the complementary stream. In contrast, our empirical study shows that a well-tuned two-stream MLP model that simply combines two MLPs can even achieve surprisingly good performance, which has never been reported before by existing work. Based on this observation, we further propose feature gating and interaction aggregation layers that can be easily plugged to make an enhanced two-stream MLP model, FinalMLP. In this way, it not only enables differentiated feature inputs but also effectively fuses stream-level interactions across two streams. Our evaluation results on four open benchmark datasets as well as an online A/B test in our industrial system show that FinalMLP achieves better performance than many sophisticated two-stream CTR models. Our source code will be available at MindSpore/models.

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network~(DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7\% improvement on CTR.

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing methods face three significant challenges. First, while most methods can automatically capture high-order feature interactions, their performance tends to diminish as the order of feature interactions increases. Second, existing methods lack the ability to provide convincing interpretations of the prediction results, especially for high-order feature interactions, which limits the trustworthiness of their predictions. Third, many methods suffer from the presence of redundant parameters, particularly in the embedding layer. This paper proposes a novel method called Gated Deep Cross Network (GDCN) and a Field-level Dimension Optimization (FDO) approach to address these challenges. As the core structure of GDCN, Gated Cross Network (GCN) captures explicit high-order feature interactions and dynamically filters important interactions with an information gate in each order. Additionally, we use the FDO approach to learn condensed dimensions for each field based on their importance. Comprehensive experiments on five datasets demonstrate the effectiveness, superiority and interpretability of GDCN. Moreover, we verify the effectiveness of FDO in learning various dimensions and reducing model parameters. The code is available on https://github.com/anonctr/GDCN.

Accurately predicting conversion rate (CVR) is essential in various recommendation domains such as online advertising systems and e-commerce. These systems utilize user interaction logs, which consist of exposures, clicks, and conversions. CVR prediction models are typically trained solely based on clicked samples, as conversions can only be determined following clicks. However, the sparsity of clicked instances necessitates the collection of a substantial amount of logs for effective model training. Recent works address this issue by devising frameworks that leverage non-clicked samples. While these frameworks aim to reduce biases caused by the discrepancy between clicked and non-clicked samples, they often rely on heuristics. Against this background, we propose a method to counterfactually generate conversion labels for non-clicked samples by using causality as a guiding principle, attempting to answer the question, "Would the user have converted if he or she had clicked the recommended item?" Our approach is named the Entire Space Counterfactual Inference Multi-task Model (ESCIM). We initially train a structural causal model (SCM) of user sequential behaviors and conduct a hypothetical intervention (i.e., click) on non-clicked items to infer counterfactual CVRs. We then introduce several approaches to transform predicted counterfactual CVRs into binary counterfactual conversion labels for the non-clicked samples. Finally, the generated samples are incorporated into the training process. Extensive experiments on public datasets illustrate the superiority of the proposed algorithm. Online A/B testing further empirically validates the effectiveness of our proposed algorithm in real-world scenarios. In addition, we demonstrate the improved performance of the proposed method on latent conversion data, showcasing its robustness and superior generalization capabilities.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

Large Language Models (LLMs) have significantly advanced generative query recommendation. However, while alignment is crucial for tailoring LLMs to human preferences, existing alignment methods primarily focus on standard chatbot scenarios, falling short in on-device intelligent assistants where users predominantly expect the rapid invocation of system-level tools. Moreover, directly aligning LLMs with real-world click logs introduces severe noise due to varying user activity levels and the failure to emphasize execution-oriented queries. To address these challenges, we propose ToolRec, a calibrated preference alignment framework tailored for on-device query recommendation. To ground query recommendation with executable tools, we first construct SysToolKit, a comprehensive repository of 708 system tools, paired with a context-aware tool retrieval mechanism to ensure that the extracted tools closely match the user's intent. A dual-level calibration mechanism is then proposed to refine raw click data, effectively mitigating user behavioral noise by calibrating signals based on user activity (user-level), while simultaneously up-weighting click signals on tool-invoking queries (system-level). Guided by these refined preference signals, we then align the model using a sample-level weighted Kahneman-Tversky Optimization (KTO). Extensive online A/B tests on our mobile assistant platform OPPO Xiaobu, which has over 150 million monthly active users, demonstrate that ToolRec can significantly improve Click-Through Rate (CTR) and total click volume over strong baselines while maintaining high query relevance.

User journeys in e-commerce routinely violate the one-to-one assumption that a clicked item on an advertising platform is the same item later purchased on the merchant's website/app. For a significant number of converting sessions on our platform, users click product A but buy product B -- the Click A, Buy B (CABB) phenomenon. Training recommendation models on raw click-conversion pairs therefore rewards items that merely correlate with purchases, leading to biased learning and sub-optimal conversion rates. We reframe conversion prediction as a multi-task problem with separate heads for Click A Buy A (CABA) and Click A Buy B (CABB). To isolate informative CABB conversions from unrelated CABB conversions, we introduce a taxonomy-aware collaborative filtering weighting scheme where each product is first mapped to a leaf node in a product taxonomy, and a category-to-category similarity matrix is learned from large-scale co-engagement logs. This weighting amplifies pairs that reflect genuine substitutable or complementary relations while down-weighting coincidental cross-category purchases. Offline evaluation on e-commerce sessions reduces normalized entropy by 13.9% versus a last-click attribution baseline. An online A/B test on live traffic shows +0.25% gains in the primary business metric.

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should consider the influence of both feature and its interaction. However, most previous works focus on either feature field selection or only select feature interaction based on the fixed feature set to produce the feature set. The former restricts search space to the feature field, which is too coarse to determine subtle features. They also do not filter useless feature interactions, leading to higher computation costs and degraded model performance. The latter identifies useful feature interaction from all available features, resulting in many redundant features in the feature set. In this paper, we propose a novel method named OptFS to address these problems. To unify the selection of feature and its interaction, we decompose the selection of each feature interaction into the selection of two correlated features. Such a decomposition makes the model end-to-end trainable given various feature interaction operations. By adopting feature-level search space, we set a learnable gate to determine whether each feature should be within the feature set. Because of the large-scale search space, we develop a learning-by-continuation training scheme to learn such gates. Hence, OptFS generates the feature set only containing features which improve the final prediction results. Experimentally, we evaluate OptFS on three public datasets, demonstrating OptFS can optimize feature sets which enhance the model performance and further reduce both the storage and computational cost.

Interactive segmentation methods rely on user inputs to iteratively update the selection mask. A click specifying the object of interest is arguably the most simple and intuitive interaction type, and thereby the most common choice for interactive segmentation. However, user clicking patterns in the interactive segmentation context remain unexplored. Accordingly, interactive segmentation evaluation strategies rely more on intuition and common sense rather than empirical studies (e.g., assuming that users tend to click in the center of the area with the largest error). In this work, we conduct a real user study to investigate real user clicking patterns. This study reveals that the intuitive assumption made in the common evaluation strategy may not hold. As a result, interactive segmentation models may show high scores in the standard benchmarks, but it does not imply that they would perform well in a real world scenario. To assess the applicability of interactive segmentation methods, we propose a novel evaluation strategy providing a more comprehensive analysis of a model's performance. To this end, we propose a methodology for finding extreme user inputs by a direct optimization in a white-box adversarial attack on the interactive segmentation model. Based on the performance with such adversarial user inputs, we assess the robustness of interactive segmentation models w.r.t click positions. Besides, we introduce a novel benchmark for measuring the robustness of interactive segmentation, and report the results of an extensive evaluation of dozens of models.

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

We consider the problem of recommending relevant content to users of an internet platform in the form of lists of items, called slates. We introduce a variational Bayesian Recurrent Neural Net recommender system that acts on time series of interactions between the internet platform and the user, and which scales to real world industrial situations. The recommender system is tested both online on real users, and on an offline dataset collected from a Norwegian web-based marketplace, FINN.no, that is made public for research. This is one of the first publicly available datasets which includes all the slates that are presented to users as well as which items (if any) in the slates were clicked on. Such a data set allows us to move beyond the common assumption that implicitly assumes that users are considering all possible items at each interaction. Instead we build our likelihood using the items that are actually in the slate, and evaluate the strengths and weaknesses of both approaches theoretically and in experiments. We also introduce a hierarchical prior for the item parameters based on group memberships. Both item parameters and user preferences are learned probabilistically. Furthermore, we combine our model with bandit strategies to ensure learning, and introduce `in-slate Thompson Sampling' which makes use of the slates to maximise explorative opportunities. We show experimentally that explorative recommender strategies perform on par or above their greedy counterparts. Even without making use of exploration to learn more effectively, click rates increase simply because of improved diversity in the recommended slates.

Traditional Deep Learning Recommendation Models (DLRMs) face increasing bottlenecks in performance and efficiency, often struggling with generalization and long-sequence modeling. Inspired by the scaling success of Large Language Models (LLMs), we propose Generative Ranking for Ads at Baidu (GRAB), an end-to-end generative framework for Click-Through Rate (CTR) prediction. GRAB integrates a novel Causal Action-aware Multi-channel Attention (CamA) mechanism to effectively capture temporal dynamics and specific action signals within user behavior sequences. Full-scale online deployment demonstrates that GRAB significantly outperforms established DLRMs, delivering a 3.05% increase in revenue and a 3.49% rise in CTR. Furthermore, the model demonstrates desirable scaling behavior: its expressive power shows a monotonic and approximately linear improvement as longer interaction sequences are utilized.

We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in auctions or assume that the distribution over the participants' expected cost-per-impression (eCPM) is known a priori, then use various additional assumptions on the parametric form of the distribution to derive loss functions for predicting CTRs. In this work, we bring back the welfare objectives of ad auctions into CTR predictions and propose a novel weighted rankloss to train the CTR model. Compared to existing literature, our approach provides a provable guarantee on welfare but without assumptions on the eCPMs' distribution while also avoiding the intractability of naively applying existing learning-to-rank methods. Further, we propose a theoretically justifiable technique for calibrating the losses using labels generated from a teacher network, only assuming that the teacher network has bounded ell_2 generalization error. Finally, we demonstrate the advantages of the proposed loss on synthetic and real-world data.

Unbiased learning-to-rank (ULTR) is a well-established framework for learning from user clicks, which are often biased by the ranker collecting the data. While theoretically justified and extensively tested in simulation, ULTR techniques lack empirical validation, especially on modern search engines. The dataset released for the WSDM Cup 2023, collected from Baidu's search engine, offers a rare opportunity to assess the real-world performance of prominent ULTR techniques. Despite multiple submissions during the WSDM Cup 2023 and the subsequent NTCIR ULTRE-2 task, it remains unclear whether the observed improvements stem from applying ULTR or other learning techniques. We revisit and extend the available experiments. We find that unbiased learning-to-rank techniques do not bring clear performance improvements, especially compared to the stark differences brought by the choice of ranking loss and query-document features. Our experiments reveal that ULTR robustly improves click prediction. However, these gains in click prediction do not translate to enhanced ranking performance on expert relevance annotations, implying that conclusions strongly depend on how success is measured in this benchmark.

Recent works on click-based interactive segmentation have demonstrated state-of-the-art results by using various inference-time optimization schemes. These methods are considerably more computationally expensive compared to feedforward approaches, as they require performing backward passes through a network during inference and are hard to deploy on mobile frameworks that usually support only forward passes. In this paper, we extensively evaluate various design choices for interactive segmentation and discover that new state-of-the-art results can be obtained without any additional optimization schemes. Thus, we propose a simple feedforward model for click-based interactive segmentation that employs the segmentation masks from previous steps. It allows not only to segment an entirely new object, but also to start with an external mask and correct it. When analyzing the performance of models trained on different datasets, we observe that the choice of a training dataset greatly impacts the quality of interactive segmentation. We find that the models trained on a combination of COCO and LVIS with diverse and high-quality annotations show performance superior to all existing models. The code and trained models are available at https://github.com/saic-vul/ritm_interactive_segmentation.

During interactive segmentation, a model and a user work together to delineate objects of interest in a 3D point cloud. In an iterative process, the model assigns each data point to an object (or the background), while the user corrects errors in the resulting segmentation and feeds them back into the model. The current best practice formulates the problem as binary classification and segments objects one at a time. The model expects the user to provide positive clicks to indicate regions wrongly assigned to the background and negative clicks on regions wrongly assigned to the object. Sequentially visiting objects is wasteful since it disregards synergies between objects: a positive click for a given object can, by definition, serve as a negative click for nearby objects. Moreover, a direct competition between adjacent objects can speed up the identification of their common boundary. We introduce AGILE3D, an efficient, attention-based model that (1) supports simultaneous segmentation of multiple 3D objects, (2) yields more accurate segmentation masks with fewer user clicks, and (3) offers faster inference. Our core idea is to encode user clicks as spatial-temporal queries and enable explicit interactions between click queries as well as between them and the 3D scene through a click attention module. Every time new clicks are added, we only need to run a lightweight decoder that produces updated segmentation masks. In experiments with four different 3D point cloud datasets, AGILE3D sets a new state-of-the-art. Moreover, we also verify its practicality in real-world setups with real user studies.

Scaling Transformer-based click-through rate (CTR) models by stacking more parameters brings growing computational and storage overhead, creating a widening gap between scaling ambitions and the stringent industrial deployment constraints. We propose LoopCTR, which introduces a loop scaling paradigm that increases training-time computation through recursive reuse of shared model layers, decoupling computation from parameter growth. LoopCTR adopts a sandwich architecture enhanced with Hyper-Connected Residuals and Mixture-of-Experts, and employs process supervision at every loop depth to encode multi-loop benefits into the shared parameters. This enables a train-multi-loop, infer-zero-loop strategy where a single forward pass without any loop already outperforms all baselines. Experiments on three public benchmarks and one industrial dataset demonstrate state-of-the-art performance. Oracle analysis further reveals 0.02--0.04 AUC of untapped headroom, with models trained with fewer loops exhibiting higher oracle ceilings, pointing to a promising frontier for adaptive inference.

Synthetic data is widely adopted in embedding models to ensure diversity in training data distributions across dimensions such as difficulty, length, and language. However, existing prompt-based synthesis methods struggle to capture domain-specific data distributions, particularly in data-scarce domains, and often overlook fine-grained relevance diversity. In this paper, we present a Chinese short video dataset with 4-level relevance annotations, filling a critical resource void. Further, we propose a semi-supervised synthetic data pipeline where two collaboratively trained models generate domain-adaptive short video data with controllable relevance labels. Our method enhances relevance-level diversity by synthesizing samples for underrepresented intermediate relevance labels, resulting in a more balanced and semantically rich training data set. Extensive offline experiments show that the embedding model trained on our synthesized data outperforms those using data generated based on prompting or vanilla supervised fine-tuning(SFT). Moreover, we demonstrate that incorporating more diverse fine-grained relevance levels in training data enhances the model's sensitivity to subtle semantic distinctions, highlighting the value of fine-grained relevance supervision in embedding learning. In the search enhanced recommendation pipeline of Douyin's dual-column scenario, through online A/B testing, the proposed model increased click-through rate(CTR) by 1.45%, raised the proportion of Strong Relevance Ratio (SRR) by 4.9%, and improved the Image User Penetration Rate (IUPR) by 0.1054%.

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

Eliminating examination bias accurately is pivotal to apply click-through data to train an unbiased ranking model. However, most examination-bias estimators are limited to the hypothesis of Position-Based Model (PBM), which supposes that the calculation of examination bias only depends on the rank of the document. Recently, although some works introduce information such as clicks in the same query list and contextual information when calculating the examination bias, they still do not model the impact of document representation on search engine result pages (SERPs) that seriously affects one's perception of document relevance to a query when examining. Therefore, we propose a Multi-Feature Integration Model (MFIM) where the examination bias depends on the representation of document except the rank of it. Furthermore, we mine a key factor slipoff counts that can indirectly reflects the influence of all perception-bias factors. Real world experiments on Baidu-ULTR dataset demonstrate the superior effectiveness and robustness of the new approach. The source code is available at https://github.com/lixsh6/Tencent_wsdm_cup2023/tree/main/pytorch_unbias{https://github.com/lixsh6/Tencent\_wsdm\_cup2023}

In light of the success of the pre-trained language models (PLMs), continual pre-training of generic PLMs has been the paradigm of domain adaption. In this paper, we propose QUERT, A Continual Pre-trained Language Model for QUERy Understanding in Travel Domain Search. QUERT is jointly trained on four tailored pre-training tasks to the characteristics of query in travel domain search: Geography-aware Mask Prediction, Geohash Code Prediction, User Click Behavior Learning, and Phrase and Token Order Prediction. Performance improvement of downstream tasks and ablation experiment demonstrate the effectiveness of our proposed pre-training tasks. To be specific, the average performance of downstream tasks increases by 2.02% and 30.93% in supervised and unsupervised settings, respectively. To check on the improvement of QUERT to online business, we deploy QUERT and perform A/B testing on Fliggy APP. The feedback results show that QUERT increases the Unique Click-Through Rate and Page Click-Through Rate by 0.89% and 1.03% when applying QUERT as the encoder. Our code and downstream task data will be released for future research.

Learning embedding table plays a fundamental role in Click-through rate(CTR) prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature values and the embedding dimension, respectively. To learn an efficient and effective embedding table, recent works either assign various embedding dimensions for feature fields and reduce the number of embeddings respectively or mask the embedding table parameters. However, all these existing works cannot get an optimal embedding table. On the one hand, various embedding dimensions still require a large amount of memory due to the vast number of features in the dataset. On the other hand, decreasing the number of embeddings usually suffers from performance degradation, which is intolerable in CTR prediction. Finally, pruning embedding parameters will lead to a sparse embedding table, which is hard to be deployed. To this end, we propose an optimal embedding table learning framework OptEmbed, which provides a practical and general method to find an optimal embedding table for various base CTR models. Specifically, we propose pruning the redundant embeddings regarding corresponding features' importance by learnable pruning thresholds. Furthermore, we consider assigning various embedding dimensions as one single candidate architecture. To efficiently search the optimal embedding dimensions, we design a uniform embedding dimension sampling scheme to equally train all candidate architectures, meaning architecture-related parameters and learnable thresholds are trained simultaneously in one supernet. We then propose an evolution search method based on the supernet to find the optimal embedding dimensions for each field. Experiments on public datasets show that OptEmbed can learn a compact embedding table which can further improve the model performance.

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the 'cold start' problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics, including NDCG, customer click-through rates, and human assessments, to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.

Since a user usually has to issue a sequence of queries and examine multiple documents to resolve a complex information need in a search session, researchers have paid much attention to evaluating search systems at the session level rather than the single-query level. Most existing session-level metrics evaluate each query separately and then aggregate the query-level scores using a session-level weighting function. The assumptions behind these metrics are that all queries in the session should be involved, and their orders are fixed. However, if a search system could make the user satisfied with her first few queries, she may not need any subsequent queries. Besides, in most real-world search scenarios, due to a lack of explicit feedback from real users, we can only leverage some implicit feedback, such as users' clicks, as relevance labels for offline evaluation. Such implicit feedback might be different from the real relevance in a search session as some documents may be omitted in the previous query but identified in the later reformulations. To address the above issues, we make two assumptions about session-based evaluation, which explicitly describe an ideal session-search system and how to enhance click-through data in computing session-level evaluation metrics. Based on our assumptions, we design a session-level metric called Normalized U-Measure (NUM). NUM evaluates a session as a whole and utilizes an ideal session to normalize the result of the actual session. Besides, it infers session-level relevance labels based on implicit feedback. Experiments on two public datasets demonstrate the effectiveness of NUM by comparing it with existing session-based metrics in terms of correlation with user satisfaction and intuitiveness. We also conduct ablation studies to explore whether these assumptions hold.

In this paper we study how to effectively exploit implicit feedback in Dense Retrievers (DRs). We consider the specific case in which click data from a historic click log is available as implicit feedback. We then exploit such historic implicit interactions to improve the effectiveness of a DR. A key challenge that we study is the effect that biases in the click signal, such as position bias, have on the DRs. To overcome the problems associated with the presence of such bias, we propose the Counterfactual Rocchio (CoRocchio) algorithm for exploiting implicit feedback in Dense Retrievers. We demonstrate both theoretically and empirically that dense query representations learnt with CoRocchio are unbiased with respect to position bias and lead to higher retrieval effectiveness. We make available the implementations of the proposed methods and the experimental framework, along with all results at https://github.com/ielab/Counterfactual-DR.

We study a strategic variant of the multi-armed bandit problem, which we coin the strategic click-bandit. This model is motivated by applications in online recommendation where the choice of recommended items depends on both the click-through rates and the post-click rewards. Like in classical bandits, rewards follow a fixed unknown distribution. However, we assume that the click-rate of each arm is chosen strategically by the arm (e.g., a host on Airbnb) in order to maximize the number of times it gets clicked. The algorithm designer does not know the post-click rewards nor the arms' actions (i.e., strategically chosen click-rates) in advance, and must learn both values over time. To solve this problem, we design an incentive-aware learning algorithm, UCB-S, which achieves two goals simultaneously: (a) incentivizing desirable arm behavior under uncertainty; (b) minimizing regret by learning unknown parameters. We characterize all approximate Nash equilibria among arms under UCB-S and show a mathcal{O} (KT) regret bound uniformly in every equilibrium. We also show that incentive-unaware algorithms generally fail to achieve low regret in the strategic click-bandit. Finally, we support our theoretical results by simulations of strategic arm behavior which confirm the effectiveness and robustness of our proposed incentive design.

The design of modern recommender systems relies on understanding which parts of the feature space are relevant for solving a given recommendation task. However, real-world data sets in this domain are often characterized by their large size, sparsity, and noise, making it challenging to identify meaningful signals. Feature ranking represents an efficient branch of algorithms that can help address these challenges by identifying the most informative features and facilitating the automated search for more compact and better-performing models (AutoML). We introduce OutRank, a system for versatile feature ranking and data quality-related anomaly detection. OutRank was built with categorical data in mind, utilizing a variant of mutual information that is normalized with regard to the noise produced by features of the same cardinality. We further extend the similarity measure by incorporating information on feature similarity and combined relevance. The proposed approach's feasibility is demonstrated by speeding up the state-of-the-art AutoML system on a synthetic data set with no performance loss. Furthermore, we considered a real-life click-through-rate prediction data set where it outperformed strong baselines such as random forest-based approaches. The proposed approach enables exploration of up to 300% larger feature spaces compared to AutoML-only approaches, enabling faster search for better models on off-the-shelf hardware.

Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce CardRewriter, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.

Click-based interactive segmentation (IS) aims to extract the target objects under user interaction. For this task, most of the current deep learning (DL)-based methods mainly follow the general pipelines of semantic segmentation. Albeit achieving promising performance, they do not fully and explicitly utilize and propagate the click information, inevitably leading to unsatisfactory segmentation results, even at clicked points. Against this issue, in this paper, we propose to formulate the IS task as a Gaussian process (GP)-based pixel-wise binary classification model on each image. To solve this model, we utilize amortized variational inference to approximate the intractable GP posterior in a data-driven manner and then decouple the approximated GP posterior into double space forms for efficient sampling with linear complexity. Then, we correspondingly construct a GP classification framework, named GPCIS, which is integrated with the deep kernel learning mechanism for more flexibility. The main specificities of the proposed GPCIS lie in: 1) Under the explicit guidance of the derived GP posterior, the information contained in clicks can be finely propagated to the entire image and then boost the segmentation; 2) The accuracy of predictions at clicks has good theoretical support. These merits of GPCIS as well as its good generality and high efficiency are substantiated by comprehensive experiments on several benchmarks, as compared with representative methods both quantitatively and qualitatively.

Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where the interaction backbone plays a critical role in determining both predictive performance and system efficiency. However, existing interaction modules often struggle to simultaneously achieve strong interaction capacity, high computational efficiency, and good scalability, resulting in limited ROI when models are scaled under strict production constraints. In this work, we propose MLCC, a structured feature interaction architecture that organizes feature crosses through hierarchical compression and dynamic composition, which can efficiently capture high-order feature dependencies while maintaining favorable computational complexity. We further introduce MC-MLCC, a Multi-Channel extension that decomposes feature interactions into parallel subspaces, enabling efficient horizontal scaling with improved representation capacity and significantly reduced parameter growth. Extensive experiments on three public benchmarks and a large-scale industrial dataset show that our proposed models consistently outperform strong DLRM-style baselines by up to 0.52 AUC, while reducing model parameters and FLOPs by up to 26times under comparable performance. Comprehensive scaling analyses demonstrate stable and predictable scaling behavior across embedding dimension, head number, and channel count, with channel-based scaling achieving substantially better efficiency than conventional embedding inflation. Finally, online A/B testing on a real-world advertising platform validates the practical effectiveness of our approach, which has been widely adopted in Bilibili advertising system under strict latency and resource constraints.

In E-commerce, vouchers are important marketing tools to enhance users' engagement and boost sales and revenue. The likelihood that a user redeems a voucher is a key factor in voucher distribution decision. User-item Click-Through-Rate (CTR) models are often applied to predict the user-voucher redemption rate. However, the voucher scenario involves more complicated relations among users, items and vouchers. The users' historical behavior in a voucher collection activity reflects users' voucher usage patterns, which is nevertheless overlooked by the CTR-based solutions. In this paper, we propose a Deep Multi-behavior Graph Networks (DMBGN) to shed light on this field for the voucher redemption rate prediction. The complex structural user-voucher-item relationships are captured by a User-Behavior Voucher Graph (UVG). User behavior happening both before and after voucher collection is taken into consideration, and a high-level representation is extracted by Higher-order Graph Neural Networks. On top of a sequence of UVGs, an attention network is built which can help to learn users' long-term voucher redemption preference. Extensive experiments on three large-scale production datasets demonstrate the proposed DMBGN model is effective, with 10% to 16% relative AUC improvement over Deep Neural Networks (DNN), and 2% to 4% AUC improvement over Deep Interest Network (DIN). Source code and a sample dataset are made publicly available to facilitate future research.

Web agents often revisit the same sites, yet most evaluations discard the procedures learned in earlier successful interactions. We introduce EconSkills, a skill library and evaluation framework that distills verified EconWebArena trajectories into parameterized standard operating procedures for retrieving live economic data. Each skill records its scope, navigation procedure, site-specific guidance, verification checks, and recovery steps while replacing source-instance values with placeholders. EconSkills separates two questions: whether a known relevant procedure transfers to a held-out task, and whether an agent can retain that benefit when selecting from a library. In controlled transfer, matched skills improve success over no-skill prompting and require fewer steps on paired successes, while abstraction is substantially more effective than replaying raw trajectories. At library scale, retrieval is competitive with the no-skill baseline overall and performs best on directly covered tasks; coverage-stratified outcomes show that approximate matches on uncovered tasks offset these gains. Browser trajectories further identify when procedural guidance shortens portal-specific navigation and when semantic verification remains necessary. These results establish that reusable economic web procedures can transfer across task instances and provide a concrete design target for coverage-aware selection and context delivery.

Accurate personalized headline generation hinges on precisely capturing user interests from historical behaviors. However, existing methods neglect personalized-irrelevant click noise in entire historical clickstreams, which may lead to hallucinated headlines that deviate from genuine user preferences. In this paper, we reveal the detrimental impact of click noise on personalized generation quality through rigorous analysis in both user and news dimensions. Based on these insights, we propose a novel Personalized Headline Generation framework via Denoising Fake Interests from Implicit Feedback (PHG-DIF). PHG-DIF first employs dual-stage filtering to effectively remove clickstream noise, identified by short dwell times and abnormal click bursts, and then leverages multi-level temporal fusion to dynamically model users' evolving and multi-faceted interests for precise profiling. Moreover, we release DT-PENS, a new benchmark dataset comprising the click behavior of 1,000 carefully curated users and nearly 10,000 annotated personalized headlines with historical dwell time annotations. Extensive experiments demonstrate that PHG-DIF substantially mitigates the adverse effects of click noise and significantly improves headline quality, achieving state-of-the-art (SOTA) results on DT-PENS. Our framework implementation and dataset are available at https://github.com/liukejin-up/PHG-DIF.

Interactive segmentation has recently attracted attention for specialized tasks where expert input is required to further enhance the segmentation performance. In this work, we propose a novel interactive segmentation framework, where user clicks are dynamically adapted in size based on the current segmentation mask. The clicked regions form a weight map and are fed to a deep neural network as a novel weighted loss function. To evaluate our loss function, an interactive U-Net (IU-Net) model which applies both foreground and background user clicks as the main method of interaction is employed. We train and validate on the BCV dataset, while testing on spleen and colon cancer CT images from the MSD dataset to improve the overall segmentation accuracy in comparison to the standard U-Net using our weighted loss function. Applying dynamic user click sizes increases the overall accuracy by 5.60% and 10.39% respectively by utilizing only a single user interaction.

Accurate user interest modeling is important for news recommendation. Most existing methods for news recommendation rely on implicit feedbacks like click for inferring user interests and model training. However, click behaviors usually contain heavy noise, and cannot help infer complicated user interest such as dislike. Besides, the feed recommendation models trained solely on click behaviors cannot optimize other objectives such as user engagement. In this paper, we present a news feed recommendation method that can exploit various kinds of user feedbacks to enhance both user interest modeling and model training. We propose a unified user modeling framework to incorporate various explicit and implicit user feedbacks to infer both positive and negative user interests. In addition, we propose a strong-to-weak attention network that uses the representations of stronger feedbacks to distill positive and negative user interests from implicit weak feedbacks for accurate user interest modeling. Besides, we propose a multi-feedback model training framework to learn an engagement-aware feed recommendation model. Extensive experiments on a real-world dataset show that our approach can effectively improve the model performance in terms of both news clicks and user engagement.

Personalized web services strive to adapt their services (advertisements, news articles, etc) to individual users by making use of both content and user information. Despite a few recent advances, this problem remains challenging for at least two reasons. First, web service is featured with dynamically changing pools of content, rendering traditional collaborative filtering methods inapplicable. Second, the scale of most web services of practical interest calls for solutions that are both fast in learning and computation. In this work, we model personalized recommendation of news articles as a contextual bandit problem, a principled approach in which a learning algorithm sequentially selects articles to serve users based on contextual information about the users and articles, while simultaneously adapting its article-selection strategy based on user-click feedback to maximize total user clicks. The contributions of this work are three-fold. First, we propose a new, general contextual bandit algorithm that is computationally efficient and well motivated from learning theory. Second, we argue that any bandit algorithm can be reliably evaluated offline using previously recorded random traffic. Finally, using this offline evaluation method, we successfully applied our new algorithm to a Yahoo! Front Page Today Module dataset containing over 33 million events. Results showed a 12.5% click lift compared to a standard context-free bandit algorithm, and the advantage becomes even greater when data gets more scarce.

Modern web interfaces are unnecessarily complex to use as they overwhelm users with excessive text and visuals unrelated to their current goals. This problem particularly impacts screen reader users (SRUs), who navigate content sequentially and may spend minutes traversing irrelevant elements before reaching desired information compared to vision users (VUs) who visually skim in seconds. We present Task Mode, a system that dynamically filters web content based on user-specified goals using large language models to identify and prioritize relevant elements while minimizing distractions. Our approach preserves page structure while offering multiple viewing modes tailored to different access needs. Our user study with 12 participants (6 VUs, 6 SRUs) demonstrates that our approach reduced task completion time for SRUs while maintaining performance for VUs, decreasing the completion time gap between groups from 2x to 1.2x. 11 of 12 participants wanted to use Task Mode in the future, reporting that Task Mode supported completing tasks with less effort and fewer distractions. This work demonstrates how designing new interactions simultaneously for visual and non-visual access can reduce rather than reinforce accessibility disparities in future technology created by human-computer interaction researchers and practitioners.

Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clicks) after the fact. We argue that attribution modeling improves the efficiency of the bidding policy in the context of performance advertising. Firstly we explain the inefficiency of the standard bidding policy with respect to attribution. Secondly we learn and utilize an attribution model in the bidder itself and show how it modifies the average bid after a click. Finally we produce evidence of the effectiveness of the proposed method on both offline and online experiments with data spanning several weeks of real traffic from Criteo, a leader in performance advertising.

Web agents perceive web pages through an observation space, yet its granularity has remained an underexamined design choice. Existing work treats observation at the same element-level granularity as the action space, leaving the page's functional organization implicit and forcing the agent to infer it from element-level signals at every step. We argue observation should instead operate at the granularity of functional regions, parts of the page that each serve a distinct purpose. We propose Region4Web, a framework that reorganizes the AXTree into functional regions through hierarchical decomposition and semantic abstraction, exposing the page's functional organization as the basis for page state understanding. Moreover, we propose PageDigest, a web-specific inference pipeline that delivers this region-level observation to the actor agent as a compact per-page digest that persists across steps. On the WebArena benchmark, PageDigest substantially reduces observation length while improving overall task success rate across diverse backbone large language models (LLMs) and established agent methods, regardless of backbone capacity. These results show that operating at the granularity of functional regions delivers a more compact and informative basis for the actor agent than element-level processing alone.

With the growing reliance on digital devices equipped with graphical user interfaces (GUIs), such as computers and smartphones, the need for effective automation tools has become increasingly important. Although multimodal large language models (MLLMs) like GPT-4V excel at tasks such as drafting emails, they struggle with GUI interactions, which limits their effectiveness in automating everyday tasks. In this paper, we introduce ClickAgent, a novel framework for building autonomous agents. In ClickAgent, the MLLM handles reasoning and action planning, while a separate UI location model (e.g., SeeClick) identifies the relevant UI elements on the screen. This approach addresses a key limitation of current-generation MLLMs: their difficulty in accurately locating UI elements. ClickAgent significantly outperforms other prompt-based autonomous agents (such as CogAgent, AppAgent, and Auto-UI) on the AITW benchmark. Our evaluation was conducted on both an Android smartphone emulator and an actual Android smartphone, using the task success rate as the key metric for measuring agent performance.

Wikipedia relies on an extensive review process to verify that the content of each individual page is unbiased and presents a neutral point of view. Less attention has been paid to possible biases in the hyperlink structure of Wikipedia, which has a significant influence on the user's exploration process when visiting more than one page. The evaluation of hyperlink bias is challenging because it depends on the global view rather than the text of individual pages. In this paper, we focus on the influence of the interconnect topology between articles describing complementary aspects of polarizing topics. We introduce a novel measure of exposure to diverse information to quantify users' exposure to different aspects of a topic throughout an entire surfing session, rather than just one click ahead. We apply this measure to six polarizing topics (e.g., gun control and gun right), and we identify cases in which the network topology significantly limits the exposure of users to diverse information on the topic, encouraging users to remain in a knowledge bubble. Our findings demonstrate the importance of evaluating Wikipedia's network structure in addition to the extensive review of individual articles.

Large Language Model agents are increasingly augmented with agent skills. Current evaluation methods for skills remain limited. Most deployed benchmarks report only pass rate before and after a skill is attached, treating the skill as a black box change to agent behavior. We introduce Counterfactual Trace Auditing (CTA), a framework for measuring how a skill changes agent behavior. CTA pairs each with skill agent trace with a without skill counterpart on the same task, segments both traces into goal directed phases, aligns the phases, and emits structured Skill Influence Pattern (SIP) annotations. These annotations describe the behavioral effect of a skill rather than only its task outcome. We instantiate CTA on SWE-Skills-Bench with Claude across 49 software engineering tasks. The resulting audit reveals a clear evaluation gap. Pass rate changes by only +0.3 percentage points on average, suggesting little aggregate effect. Yet CTA identifies 522 SIP instances across the same paired traces, showing that the skills substantially reshape agent behavior even when pass rate is nearly unchanged. The audit also separates several recurring effects that pass rate cannot detect, including literal template copying, off task artifact creation, excess planning, and task recovery. Three findings emerge. First, high baseline tasks contain most of the observed skill effects, although their pass rate is already saturated and therefore cannot reflect those effects. Second, tasks with moderate baseline performance show the most recoverable gain, but often at substantially higher token cost. Third, the dominant SIP type can be identified by baseline bucket: surface anchoring is most common on ceiling tasks and edge-case prompting is most common on mid-range and floor tasks. These regularities turn informal failure mode observations into reproducible behavioral measurements.

Evaluating the capability of Large Language Models (LLMs) in following instructions has heavily relied on a powerful LLM as the judge, introducing unresolved biases that deviate the judgments from human judges. In this work, we reevaluate various choices for automatic evaluation on a wide range of instruction-following tasks. We experiment with methods that leverage human-written responses and observe that they enhance the reliability of automatic evaluations across a wide range of tasks, resulting in up to a 3.2% improvement in agreement with human judges. We also discovered that human-written responses offer an orthogonal perspective to model-generated responses in following instructions and should be used as an additional context when comparing model responses. Based on these observations, we develop a new evaluation benchmark, Human Response-Guided Evaluation of Instruction Following (HREF), comprising 4,258 samples across 11 task categories with a composite evaluation setup, employing a composite evaluation setup that selects the most reliable method for each category. In addition to providing reliable evaluation, HREF emphasizes individual task performance and is free from contamination. Finally, we study the impact of key design choices in HREF, including the size of the evaluation set, the judge model, the baseline model, and the prompt template. We host a live leaderboard that evaluates LLMs on the private evaluation set of HREF.

Accurate explicit and implicit product identification in search queries is critical for enhancing user experiences, especially at a company like Adobe which has over 50 products and covers queries across hundreds of tools. In this work, we present a novel approach to training a product classifier from user behavioral data. Our semantic model led to >25% relative improvement in CTR (click through rate) across the deployed surfaces; a >50% decrease in null rate; a 2x increase in the app cards surfaced, which helps drive product visibility.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Digital Adoption Platforms (DAPs) are embedded overlays widely used on web systems to guide users through operations inside a page, helping them get started with unfamiliar interfaces quickly. Completing a real task, however, rarely means clicking a few buttons on a single page: it takes a sequence of actions that unfolds across changing page states. Prior studies have also treated automated web agent actions and guide text generation as two separate problems, and most of them feed models textual page representations such as the DOM or accessibility trees rather than the rendered screens that humans actually operate on. In this work we introduce MAG, the first benchmark that unifies task execution and guide writing into a single Multimodal Action and Guide task, with two grounding schemes over screenshots: Set-of-Mark element selection and raw pixel coordinates. We further build a complete harness for this compound task, covering annotation with LLM assistance and human verification, training, evaluation in live environments, and joint metrics for actions and guides. With this harness we evaluate frontier API models and open multimodal models, and report detailed analyses. Finally, we design a GRPO training method augmented with expert trajectories, which nearly doubles the success rate of a supervised 9B agent (from 6.9% to 13.2%) and improves guide quality at the same time. Even the strongest model completes fewer than 40% of the tasks, leaving ample room for future research.

CLAX is a JAX-based library that implements classic click models using modern gradient-based optimization. While neural click models have emerged over the past decade, complex click models based on probabilistic graphical models (PGMs) have not systematically adopted gradient-based optimization, preventing practitioners from leveraging modern deep learning frameworks while preserving the interpretability of classic models. CLAX addresses this gap by replacing EM-based optimization with direct gradient-based optimization in a numerically stable manner. The framework's modular design enables the integration of any component, from embeddings and deep networks to custom modules, into classic click models for end-to-end optimization. We demonstrate CLAX's efficiency by running experiments on the full Baidu-ULTR dataset comprising over a billion user sessions in approx 2 hours on a single GPU, orders of magnitude faster than traditional EM approaches. CLAX implements ten classic click models, serving both industry practitioners seeking to understand user behavior and improve ranking performance at scale and researchers developing new click models. CLAX is available at: https://github.com/philipphager/clax

Recent advances in multimodal web agents often rely on increased inference-time computation, including rollout search, verifier passes, offline skill discovery, and specialist model stacks. This raises a central question: can a web agent become more efficient as it accumulates experience, rather than more expensive? We first analyze trajectories from VisualWebArena and identify three recurring sources of inefficiency: repeat-action loops, hidden discovery costs, and low prompt-cache reuse. We then introduce PANDO, a single-rollout online skill-distillation framework that maintains a structured Skill Library and combines progress reflection, confidence-based skill demotion, hierarchical routing, visual compression, and cache-aware prompting. On the full set of 910 VisualWebArena tasks, PANDO achieves a 58.3% success rate, outperforming SGV (54.0%) and our WALT reproduction (45.2%), while using 58% fewer tokens than SGV and 61% fewer tokens than WALT, without any pre-evaluation discovery budget. A 300-task ablation further shows that rules and routines provide most of the success gains, while routing, compression, and cache-aware prompting convert the larger skill library into lower marginal token cost. Finally, we introduce three trajectory-level efficiency metrics -- Action Repetition Rate, Step Overhead Ratio, and Prompt Cache Utilization -- to make efficiency visible beyond terminal success.

Training web agents to navigate complex, real-world websites requires them to master subtasks - short-horizon interactions on multiple UI components (e.g., choosing the correct date in a date picker, or scrolling in a container to extract information). We introduce WARC-Bench (Web Archive Benchmark), a novel web navigation benchmark featuring 438 tasks designed to evaluate multimodal AI agents on subtasks. WARC-Bench enables sandboxed interactions with dynamic and realistic webpages using Web ARChive files. We show that WARC-Bench is challenging for leading computer-use models, with the highest observed success rate being 64.8%. To improve open source models on subtask, we explore two common training techniques: supervised fine-tuning (SFT) and reinforcement learning with verifiable rewards (RLVR). Experiments show that SFT models obtain a 48.8% success rate on the benchmark. Training with RLVR over SFT checkpoints, even in data-scarce settings, improves the score to 52.8% on WARC-Bench, outperforming many frontier models. Our analysis concludes that mastering these subtasks is essential for robust web planning and navigation, and is a capability not extensively evaluated by existing benchmarks.

As user content and queries become increasingly multi-modal, the need for effective multi-modal search systems has grown. Traditional search systems often rely on textual and metadata annotations for indexed images, while multi-modal embeddings like CLIP enable direct search using text and image embeddings. However, embedding-based approaches face challenges in integrating contextual features such as user locale and recency. Building a scalable multi-modal search system requires fine-tuning several components. This paper presents a multi-modal search architecture and a series of AB tests that optimize embeddings and multi-modal technologies in Adobe Express template search. We address considerations such as embedding model selection, the roles of embeddings in matching and ranking, and the balance between dense and sparse embeddings. Our iterative approach demonstrates how utilizing sparse, dense, and contextual features enhances short and long query search, significantly reduces null rates (over 70\%), and increases click-through rates (CTR). Our findings provide insights into developing robust multi-modal search systems, thereby enhancing relevance for complex queries.

As web agents increasingly demonstrate capabilities in automated task execution, the development of robust evaluation frameworks for assessing their navigation and task completion performance has emerged as a critical research priority. However, existing benchmarks exhibit fundamental limitations. First, they suffer from insufficient scale and limited domain diversity, constraining comprehensive evaluation of cross-domain generalization. Second, prevailing LLM-as-Judge evaluation methodologies inadequately capture fine-grained interaction semantics, particularly regarding precise query formulation and filtering operations. Third, current benchmarks predominantly emphasize navigation success metrics while neglecting critical requirements for real-world deployment scenarios. To address these limitations, we introduce WebRetriever, a large-scale benchmark encompassing 800 websites and 1,550 tasks across diverse domains, including consumer, professional, and enterprise sectors, with comprehensive coverage of user intent patterns. We propose NavEval (Navigation Evaluation), a novel LLM-as-Judge framework that leverages rich interaction context beyond visual screenshots, achieving state-of-the-art alignment with human judgment across multiple evaluation datasets. Furthermore, we establish three complementary evaluation protocols that collectively provide holistic assessment of web agent capabilities: navigation proficiency, knowledge-assisted interaction, and end-to-end task completion with information extraction. Extensive experimental analysis reveals substantial performance disparities across evaluation protocols, demonstrating that navigation success alone is an insufficient predictor of real-world application effectiveness. WebRetriever delivers fine-grained diagnostic insights into agent capabilities and establishes a rigorous foundation for advancing web agent research and development.

This work proposes an end-to-end neural interactive keypoint detection framework named Click-Pose, which can significantly reduce more than 10 times labeling costs of 2D keypoint annotation compared with manual-only annotation. Click-Pose explores how user feedback can cooperate with a neural keypoint detector to correct the predicted keypoints in an interactive way for a faster and more effective annotation process. Specifically, we design the pose error modeling strategy that inputs the ground truth pose combined with four typical pose errors into the decoder and trains the model to reconstruct the correct poses, which enhances the self-correction ability of the model. Then, we attach an interactive human-feedback loop that allows receiving users' clicks to correct one or several predicted keypoints and iteratively utilizes the decoder to update all other keypoints with a minimum number of clicks (NoC) for efficient annotation. We validate Click-Pose in in-domain, out-of-domain scenes, and a new task of keypoint adaptation. For annotation, Click-Pose only needs 1.97 and 6.45 NoC@95 (at precision 95%) on COCO and Human-Art, reducing 31.4% and 36.3% efforts than the SOTA model (ViTPose) with manual correction, respectively. Besides, without user clicks, Click-Pose surpasses the previous end-to-end model by 1.4 AP on COCO and 3.0 AP on Human-Art. The code is available at https://github.com/IDEA-Research/Click-Pose.

We propose the problem of conversational web navigation, where a digital agent controls a web browser and follows user instructions to solve real-world tasks in a multi-turn dialogue fashion. To support this problem, we introduce WEBLINX - a large-scale benchmark of 100K interactions across 2300 expert demonstrations of conversational web navigation. Our benchmark covers a broad range of patterns on over 150 real-world websites and can be used to train and evaluate agents in diverse scenarios. Due to the magnitude of information present, Large Language Models (LLMs) cannot process entire web pages in real-time. To solve this bottleneck, we design a retrieval-inspired model that efficiently prunes HTML pages by ranking relevant elements. We use the selected elements, along with screenshots and action history, to assess a variety of models for their ability to replicate human behavior when navigating the web. Our experiments span from small text-only to proprietary multimodal LLMs. We find that smaller finetuned decoders surpass the best zero-shot LLMs (including GPT-4V), but also larger finetuned multimodal models which were explicitly pretrained on screenshots. However, all finetuned models struggle to generalize to unseen websites. Our findings highlight the need for large multimodal models that can generalize to novel settings. Our code, data and models are available for research: https://mcgill-nlp.github.io/weblinx

Evaluating an AI system requires disaggregated assessment, as performance varies across domains such as benchmark task types or conversation types in deployed agents. Exhaustive testing is expensive, so evaluation rests on a sample of labeled units. We treat the evaluation set as a finite population and seek accurate point and interval estimates of each domain mean. Direct estimators, including prediction-powered inference (PPI), use only a domain's own labels and are imprecise where labels are few. Small area estimation addresses this problem, and we build on it to develop an integrated workflow for estimation and validation. For estimation, we propose prediction-powered smoothing (PP-S), a Bayesian model fit to each domain's prediction-powered estimate, with an extension that borrows strength across a reporting taxonomy (PP-TS). For validation, we derive a new, approximately unbiased design-based cross-validation score for choosing among direct and smoothed estimators. We study a curated benchmark with verifiable grading and deployed agent traffic graded by humans, each with every outcome observed. In both, the proposed estimators improve on the direct estimators in point and interval estimation, with near-nominal coverage. At the same sampling budget, our score selects as well as an independent validation sample does and estimates the selected estimator's error far more accurately.

Users browsing the web daily struggle to quickly locate relevant information in cluttered pages, complete unfamiliar multi-step tasks, and stay focused amid distracting content. State-of-the-art AI assistants (e.g., ChatGPT, Gemini, Claude) and browser agents (e.g., OpenAI Operator, Browser Use) can answer questions and automate actions, yet they return answers without showing where the information comes from on the page, forcing users to manually verify results and blindly trust every automated steps. We present PageGuide, a browser extension that grounds LLM answers directly in the HTML DOM via visual overlays, addressing three core user needs: (a) Find-locating and highlighting relevant evidence in-situ so users can instantly verify answers on the page; (b) Guide-showing step-by-step instructions (e.g. how to change password) one at a time so users can follow and perform actions by themselves; and (c) Hide-hiding distracting content-giving users a chance to decide to hide an element or not. In a user study (N=94), PageGuide outperform unaided browsing across all modes: Hide accuracy improve by 26 percentage points (86.7% relative gain) and task completion time drops by 70%; Guide completion rate increases by 30 percentage points; and Find reduces manual search effort, with Ctrl+F usage falling by 80% and task time decreasing by 19%. Code and demo is at: pageguide.github.io.

Today, most newsreaders read the online version of news articles rather than traditional paper-based newspapers. Also, news media publishers rely heavily on the income generated from subscriptions and website visits made by newsreaders. Thus, online user engagement is a very important issue for online newspapers. Much effort has been spent on writing interesting headlines to catch the attention of online users. On the other hand, headlines should not be misleading (e.g., clickbaits); otherwise, readers would be disappointed when reading the content. In this paper, we propose four indicators to determine the quality of published news headlines based on their click count and dwell time, which are obtained by website log analysis. Then, we use soft target distribution of the calculated quality indicators to train our proposed deep learning model which can predict the quality of unpublished news headlines. The proposed model not only processes the latent features of both headline and body of the article to predict its headline quality but also considers the semantic relation between headline and body as well. To evaluate our model, we use a real dataset from a major Canadian newspaper. Results show our proposed model outperforms other state-of-the-art NLP models.

Existing object removal tools often rely on manual masks or text prompts, making precise removal difficult for non-expert users in complex scenes and often leading to incomplete removal or unnatural background completion. To address this issue, we present ClickRemoval, an open-source interactive object removal tool built on pretrained Stable Diffusion models and driven solely by user clicks. Without additional training, hand-drawn masks, or text descriptions, ClickRemoval localizes target objects and restores the background through self-attention modulation during denoising. Experiments show that ClickRemoval achieves competitive results across quantitative metrics and user studies. We release a complete software package at https://github.com/zld-make/ClickRemoval under the Apache-2.0 license.

Large Language Models (LLMs) are transforming search engines into Conversational Search Engines (CSE). Consequently, Search Engine Optimization (SEO) is being shifted into Conversational Search Engine Optimization (C-SEO). We are beginning to see dedicated C-SEO methods for modifying web documents to increase their visibility in CSE responses. However, they are often tested only for a limited breadth of application domains; we do not understand whether certain C-SEO methods would be effective for a broad range of domains. Moreover, existing evaluations consider only a single-actor scenario where only one web document adopts a C-SEO method; in reality, multiple players are likely to competitively adopt the cutting-edge C-SEO techniques, drawing an analogy from the dynamics we have seen in SEO. We present C-SEO Bench, the first benchmark designed to evaluate C-SEO methods across multiple tasks, domains, and number of actors. We consider two search tasks, question answering and product recommendation, with three domains each. We also formalize a new evaluation protocol with varying adoption rates among involved actors. Our experiments reveal that most current C-SEO methods are largely ineffective, contrary to reported results in the literature. Instead, traditional SEO strategies, those aiming to improve the ranking of the source in the LLM context, are significantly more effective. We also observe that as we increase the number of C-SEO adopters, the overall gains decrease, depicting a congested and zero-sum nature of the problem. Our code and data are available at https://github.com/parameterlab/c-seo-bench and https://huggingface.co/datasets/parameterlab/c-seo-bench.

Recent advancements in Large Language Model (LLM)-based frameworks have extended their capabilities to complex real-world applications, such as interactive web navigation. These systems, driven by user commands, navigate web browsers to complete tasks through multi-turn dialogues, offering both innovative opportunities and significant challenges. Despite the introduction of benchmarks for conversational web navigation, a detailed understanding of the key contextual components that influence the performance of these agents remains elusive. This study aims to fill this gap by analyzing the various contextual elements crucial to the functioning of web navigation agents. We investigate the optimization of context management, focusing on the influence of interaction history and web page representation. Our work highlights improved agent performance across out-of-distribution scenarios, including unseen websites, categories, and geographic locations through effective context management. These findings provide insights into the design and optimization of LLM-based agents, enabling more accurate and effective web navigation in real-world applications.

The paper investigates using a Large Language Model (LLM) to automatically perform web software tasks using click, scroll, and text input operations. Previous approaches, such as reinforcement learning (RL) or imitation learning, are inefficient to train and task-specific. Our method uses filtered Document Object Model (DOM) elements as observations and performs tasks step-by-step, sequentially generating small programs based on the current observations. We use in-context learning, either benefiting from a single manually provided example, or an automatically generated example based on a successful zero-shot trial. We evaluate the proposed method on the MiniWob++ benchmark. With only one in-context example, our WebWISE method achieves similar or better performance than other methods that require many demonstrations or trials.

Can digital ads encourage users exposed to inaccurate information sources to follow accurate ones? We conduct a large-scale field experiment (N=28,582) on X, formerly Twitter, with users who follow accounts that spread health misinformation. Participants were exposed to four ad treatments varied on two dimensions: a neutral message versus a persuasive message appealing to values of independence, and a request to follow a health institution versus a request to follow a health influencer. We term this ad-based, social network intervention a follow nudge. The ad with a persuasive message to follow a well-known health institution generated significantly higher click-through rates than all other conditions (Bonferroni-corrected pairwise tests, all p<0.001). Given the overall low click-through rate across treatments and the high cost of digital advertising infrastructure on X, however, we conclude that our proposed intervention -- at least in its current ad-based format -- is not a cost-effective means to improve information environments online. We discuss challenges faced when conducting large-scale experiments on X following the platform's ownership change and subsequent restrictions on data access for research purposes.

Industrial-scale recommender systems rely on a cascade pipeline in which the retrieval stage must return a high-recall candidate set from billions of items under tight latency. Existing solutions ei- ther (i) suffer from limited expressiveness in capturing fine-grained user-item interactions, as seen in decoupled dual-tower architectures that rely on separate encoders, or generative models that lack precise target-aware matching capabilities, or (ii) build structured indices (tree, graph, quantization) whose item-centric topologies struggle to incorporate dynamic user preferences and incur prohibitive construction and maintenance costs. We present GRank, a novel structured-index-free retrieval paradigm that seamlessly unifies target-aware learning with user-centric retrieval. Our key innovations include: (1) A target-aware Generator trained to perform personalized candidate generation via GPU-accelerated MIPS, eliminating semantic drift and maintenance costs of structured indexing; (2) A lightweight but powerful Ranker that performs fine-grained, candidate-specific inference on small subsets; (3) An end-to-end multi-task learning framework that ensures semantic consistency between generation and ranking objectives. Extensive experiments on two public benchmarks and a billion-item production corpus demonstrate that GRank improves Recall@500 by over 30% and 1.7times the P99 QPS of state-of-the-art tree- and graph-based retrievers. GRank has been fully deployed in production in our recommendation platform since Q2 2025, serving 400 million active users with 99.95% service availability. Online A/B tests confirm significant improvements in core engagement metrics, with Total App Usage Time increasing by 0.160% in the main app and 0.165% in the Lite version.

As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost and performance. This paradigm employs a cross network to explicitly model feature interactions with linear growth, while leveraging deep neural networks (DNN) to implicitly capture higher-order feature interactions. However, these models still face several key limitations: (1) The performance of existing explicit feature interaction methods lags behind that of implicit DNN, resulting in overall model performance being dominated by the DNN; (2) While these models claim to capture high-order feature interactions, they often overlook potential noise within these interactions; (3) The learning process for different interaction network branches lacks appropriate supervision signals; and (4) The high-order feature interactions captured by these models are often implicit and non-interpretable due to their reliance on DNN. To address the identified limitations, this paper proposes a novel model, called Fusing Cross Network (FCN), along with two sub-networks: Linear Cross Network (LCN) and Exponential Cross Network (ECN). FCN explicitly captures feature interactions with both linear and exponential growth, eliminating the need to rely on implicit DNN. Moreover, we introduce the Self-Mask operation to filter noise layer by layer and reduce the number of parameters in the cross network by half. To effectively train these two cross networks, we propose a simple yet effective loss function called Tri-BCE, which provides tailored supervision signals for each network. We evaluate the effectiveness, efficiency, and interpretability of FCN on six benchmark datasets. Furthermore, by integrating LCN and ECN, FCN achieves a new state-of-the-art performance.

Graphical User Interface (GUI) agents have the potential to assist users in interacting with complex software (e.g., PowerPoint, Photoshop). While prior research has primarily focused on automating user actions through clicks and keystrokes, this paradigm overlooks human intention, where users value the ability to explore, iterate, and refine their ideas while maintaining agency. To move beyond automation and toward collaboration, GUI agents must understand what users are doing and why. We introduce GUIDE (GUI User Intent Detection Evaluation), a benchmark that evaluates AI models on their ability to perceive user behavior, infer intent, and provide assistance in open-ended GUI tasks. GUIDE consists of 67.5 hours of screen recordings from 120 novice user demonstrations with think-aloud narrations, across 10 software. GUIDE defines three tasks - (i) Behavior State Detection, (ii) Intent Prediction, and (iii) Help Prediction that test a model's ability to recognize behavior state, reason about goals, and decide when and how to help. Evaluations across eight state-of-the-art multimodal models reveal that all models struggled, achieving only 44.6% and 55.0% accuracy on behavior state and help prediction. However, providing user context significantly improved the performance, raising help prediction by up to 50.2pp, highlighting the critical role of structured user understanding in effective assistance. Our dataset is available at https://guide-bench.github.io.

Language agents have demonstrated remarkable potential in web search and information retrieval. However, these search agents assume user queries are complete and unambiguous, an assumption that diverges from reality where users begin with incomplete queries requiring clarification through interaction. Yet most agents lack interactive mechanisms during the search process, and existing benchmarks cannot assess this capability. To address this gap, we introduce InteractComp, a benchmark designed to evaluate whether search agents can recognize query ambiguity and actively interact to resolve it during search. Following the principle of easy to verify, interact to disambiguate, we construct 210 expert-curated questions across 9 domains through a target-distractor methodology that creates genuine ambiguity resolvable only through interaction. Evaluation of 17 models reveals striking failure: the best model achieves only 13.73% accuracy despite 71.50% with complete context, exposing systematic overconfidence rather than reasoning deficits. Forced interaction produces dramatic gains, demonstrating latent capability current strategies fail to engage. Longitudinal analysis shows interaction capabilities stagnated over 15 months while search performance improved seven-fold, revealing a critical blind spot. This stagnation, coupled with the immediate feedback inherent to search tasks, makes InteractComp a valuable resource for both evaluating and training interaction capabilities in search agents. The code is available at https://github.com/FoundationAgents/InteractComp.

Evaluating user interface (UI) design effectiveness extends beyond aesthetics to influencing user behavior, a principle central to Design Persuasiveness. A/B testing is the predominant method for determining which UI variations drive higher user engagement, but it is costly and time-consuming. While recent Vision-Language Models (VLMs) can process automated UI analysis, current approaches focus on isolated design attributes rather than comparative persuasiveness-the key factor in optimizing user interactions. To address this, we introduce WiserUI-Bench, a benchmark designed for Pairwise UI Design Persuasiveness Assessment task, featuring 300 real-world UI image pairs labeled with A/B test results and expert rationales. Additionally, we propose G-FOCUS, a novel inference-time reasoning strategy that enhances VLM-based persuasiveness assessment by reducing position bias and improving evaluation accuracy. Experimental results show that G-FOCUS surpasses existing inference strategies in consistency and accuracy for pairwise UI evaluation. Through promoting VLM-driven evaluation of UI persuasiveness, our work offers an approach to complement A/B testing, propelling progress in scalable UI preference modeling and design optimization. Code and data will be released publicly.

Tool-augmented vision-language agents can acquire external perceptual evidence through OCR, detection, segmentation, and other tools, but executing every proposed tool call is costly and sometimes unnecessary. We study the pre-call control problem: after a ReAct-style VLM agent proposes a perceptual tool call, should the call be executed, or skipped before its output enters the context? Across five benchmarks, we find that the baseline agent exhibits poor local selectivity: helpful and harmful calls occur at similar rates (11.8% vs. 9.9%), while most calls do not change the immediate forced-answer prediction. We introduce ToolGate, a lightweight external controller that predicts execute/skip decisions from trajectory text and simple structural features. Across two Qwen3-VL backbones, ToolGate reduces token cost to 64-69% of the unrestricted ReAct baseline while preserving average accuracy in cross-domain settings. With matched-domain trajectory training on Qwen3-VL-30B, it further improves average accuracy by 1.65 points. These results show that tool-augmented VLM agents benefit not only from better perceptual tools, but also from explicit control over when tool outputs are worth paying for.

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

The interactive segmentation task consists in the creation of object segmentation masks based on user interactions. The most common way to guide a model towards producing a correct segmentation consists in clicks on the object and background. The recently published Segment Anything Model (SAM) supports a generalized version of the interactive segmentation problem and has been trained on an object segmentation dataset which contains 1.1B masks. Though being trained extensively and with the explicit purpose of serving as a foundation model, we show significant limitations of SAM when being applied for interactive segmentation on novel domains or object types. On the used datasets, SAM displays a failure rate FR_{30}@90 of up to 72.6 %. Since we still want such foundation models to be immediately applicable, we present a framework that can adapt SAM during immediate usage. For this we will leverage the user interactions and masks, which are constructed during the interactive segmentation process. We use this information to generate pseudo-labels, which we use to compute a loss function and optimize a part of the SAM model. The presented method causes a relative reduction of up to 48.1 % in the FR_{20}@85 and 46.6 % in the FR_{30}@90 metrics.

AI agents with advanced reasoning and tool use capabilities have demonstrated impressive performance in web browsing for deep search. While existing benchmarks such as BrowseComp evaluate these browsing abilities, they primarily focus on textual information, overlooking the prevalence of multimodal content. To bridge this gap, we introduce MM-BrowseComp, a novel benchmark comprising 224 challenging, hand-crafted questions specifically designed to assess agents' multimodal retrieval and reasoning capabilities. These questions often incorporate images in prompts, and crucial information encountered during the search and reasoning process may also be embedded within images or videos on webpages. Consequently, methods relying solely on text prove insufficient for our benchmark. Additionally, we provide a verified checklist for each question, enabling fine-grained analysis of multimodal dependencies and reasoning paths. Our comprehensive evaluation of state-of-the-art models on MM-BrowseComp reveals that even top models like OpenAI o3 with tools achieve only 29.02\% accuracy, highlighting the suboptimal multimodal capabilities and lack of native multimodal reasoning in current models.

Conversational assistants increasingly recommend follow-up edits to help users continue a task. Existing systems primarily target text-only interactions, leaving image-creation conversations underexplored. In image-creation tasks, useful follow-up edit suggestions must reflect user preferences, offer diverse directions, and remain executable on the current image. We collected 100,000 real multi-turn image-creation conversation samples from Qwen App and found that 80.1% are image-dependent, underscoring the need for multimodal recommendation. We address this setting with a three-stage framework. In Stage 1, we use real online data to build a human-reviewed table of appropriate follow-up editing intents, then create SFT targets and fine-tune a multimodal policy. In Stage 2, to align rule-guided SFT suggestions with actual user choices, we use user click feedback to optimize the policy through multi-objective reinforcement learning. In Stage 3, to reduce visual inconsistencies between suggested edits and the current image, we introduce a visual verifier as additional training supervision. Extensive experiments demonstrate that our framework significantly outperforms baselines on both automatic and human evaluations. In a live user-randomized A/B test with millions of users, our final framework reduces visual inconsistency from 3.7% to 0.9%. Furthermore, it significantly improves recommendation CTR by 32.70%, image take-away rate by 16.32%, and average conversation turns per user by 39.90% (all p<0.05).

Industrial advertising recommender systems are continually improved through architecture modifications, yet production iteration remains expert-intensive because coordinated changes to model topology, feature configuration, and interaction modules must satisfy strict interface, resource, and serving constraints. AutoML is limited to predefined search spaces, while generic coding agents verify runnability rather than recommender-specific semantic validity. Executable candidates may therefore violate architectural contracts, while the lack of structured reuse of semantic diagnostics and evaluation outcomes can lead to repeated invalid or ineffective modifications. We present NOVA, a verification-aware agent harness that organizes production architecture modification as multi-round search over concrete implementations within a fixed evaluation budget. At each round, NOVA generates multiple candidates under production constraints, rejects semantic violations, and ranks the valid survivors for local testing and offline evaluation. Across rounds, trajectory memory synthesizes semantic diagnostics, local-test outcomes, and offline metric changes into modification directions and forbidden patterns that guide subsequent search. Under the same maximum offline-evaluation budget for automated methods, NOVA achieves the highest effective pass rate, reaching 53.3% on ScaleUp and 51.7% on Literature-to-Production tasks. In a production A/B test covering 5% of traffic in an advertising system serving over one billion users, the selected Literature-to-Production candidate yields GMV gains of +1.25%, +1.70%, and +2.02% across three major pCVR objectives, with corresponding relative reductions in absolute pCVR bias of 58.8%, 66.7%, and 37.3%, respectively.

Multimodal large language models (MLLMs), equipped with increasingly advanced planning and tool-use capabilities, are evolving into autonomous agents capable of performing multimodal web browsing and deep search in open-world environments. However, existing benchmarks for multimodal browsing remain limited in task complexity, evidence accessibility, and evaluation granularity, hindering comprehensive and reproducible assessments of deep search capabilities. To address these limitations, we introduce BrowseComp-V^3, a novel benchmark consisting of 300 carefully curated and challenging questions spanning diverse domains. The benchmark emphasizes deep, multi-level, and cross-modal multi-hop reasoning, where critical evidence is interleaved across textual and visual modalities within and across web pages. All supporting evidence is strictly required to be publicly searchable, ensuring fairness and reproducibility. Beyond final-answer accuracy, we incorporate an expert-validated, subgoal-driven process evaluation mechanism that enables fine-grained analysis of intermediate reasoning behaviors and systematic characterization of capability boundaries. In addition, we propose OmniSeeker, a unified multimodal browsing agent framework integrating diverse web search and visual perception tools. Comprehensive experiments demonstrate that even state-of-the-art models achieve only 36% accuracy on our benchmark, revealing critical bottlenecks in multimodal information integration and fine-grained perception. Our results highlight a fundamental gap between current model capabilities and robust multimodal deep search in real-world settings.

Highlight detection models are typically trained to identify cues that make visual content appealing or interesting for the general public, with the objective of reducing a video to such moments. However, the "interestingness" of a video segment or image is subjective. Thus, such highlight models provide results of limited relevance for the individual user. On the other hand, training one model per user is inefficient and requires large amounts of personal information which is typically not available. To overcome these limitations, we present a global ranking model which conditions on each particular user's interests. Rather than training one model per user, our model is personalized via its inputs, which allows it to effectively adapt its predictions, given only a few user-specific examples. To train this model, we create a large-scale dataset of users and the GIFs they created, giving us an accurate indication of their interests. Our experiments show that using the user history substantially improves the prediction accuracy. On our test set of 850 videos, our model improves the recall by 8% with respect to generic highlight detectors. Furthermore, our method proves more precise than the user-agnostic baselines even with just one person-specific example.

We introduce a novel framework for analyzing sorting algorithms in pairwise ranking prompting (PRP), re-centering the cost model around LLM inferences rather than traditional pairwise comparisons. While classical metrics based on comparison counts have traditionally been used to gauge efficiency, our analysis reveals that expensive LLM inferences overturn these predictions; accordingly, our framework encourages strategies such as batching and caching to mitigate inference costs. We show that algorithms optimal in the classical setting can lose efficiency when LLM inferences dominate the cost under certain optimizations.

Recent advances in LLM-based user simulation have shown promise for offline evaluation of recommendation and advertising systems. However, existing simulators typically infer user preferences from single-domain interaction histories and are primarily optimized to reproduce observable actions such as clicks. Consequently, they capture only a partial view of user preferences, while action-only prediction easily induces model shortcuts and limits both the fidelity and diagnostic value of simulation. To address these challenges, we propose DASH, a decision-aware user simulator that jointly generates thinking traces and predicts behavioral actions from heterogeneous cross-domain histories. DASH first introduces a Context Engineering stage that folds heterogeneous cross-domain histories into decision-relevant context, together with prompt optimization for effective reasoning over the folded context. To train a user simulator, DASH distills thinking trajectories from strong LLMs as SFT data, and further tailors a rubric-based reward model that evaluates thinking traces along form, content, and logic for RL training. Combined with the action reward, these signals jointly improve action prediction and thinking quality. Extensive experiments on real-world Tencent advertising data spanning five heterogeneous content domains demonstrate the effectiveness, efficiency, fidelity, and diagnostic value of DASH.

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.

Contextual bandit algorithms have become popular for online recommendation systems such as Digg, Yahoo! Buzz, and news recommendation in general. Offline evaluation of the effectiveness of new algorithms in these applications is critical for protecting online user experiences but very challenging due to their "partial-label" nature. Common practice is to create a simulator which simulates the online environment for the problem at hand and then run an algorithm against this simulator. However, creating simulator itself is often difficult and modeling bias is usually unavoidably introduced. In this paper, we introduce a replay methodology for contextual bandit algorithm evaluation. Different from simulator-based approaches, our method is completely data-driven and very easy to adapt to different applications. More importantly, our method can provide provably unbiased evaluations. Our empirical results on a large-scale news article recommendation dataset collected from Yahoo! Front Page conform well with our theoretical results. Furthermore, comparisons between our offline replay and online bucket evaluation of several contextual bandit algorithms show accuracy and effectiveness of our offline evaluation method.

We introduce HyperBrowseComp, a multilingual and multimodal browsing benchmark comprising 423 manually authored and human-validated questions across 13 languages, written by native or highly proficient speakers. Questions are designed to be extremely challenging. Each question targets a concise, publicly verifiable answer whose discovery requires locating obscure evidence, following multi-step clue chains, or inspecting heterogeneous sources such as videos, scanned documents, images, or maps. Easier questions are filtered out by evaluating them with models without internet access to reduce the likelihood that they can be answered with parametric knowledge alone. We evaluate several models using provider-native search and a shared external retrieval harness under a common agent protocol. To contextualize model performance and effort, we also conduct a human evaluation on a sample of the questions. HyperBrowseComp provides a challenging testbed for persistent information seeking across languages and evidence modalities, with difficulty arising from discovering and connecting evidence on the open web.

Achieving natural full-duplex interaction in spoken dialogue systems (SDS) remains a challenge due to the difficulty of accurately detecting user interruptions. Current solutions are polarized between "trigger-happy" VAD-based methods that misinterpret backchannels and robust end-to-end models that exhibit unacceptable response delays. Moreover, the absence of real-world benchmarks and holistic metrics hinders progress in the field. This paper presents a comprehensive frame-work to overcome these limitations. We first introduce SID-Bench, the first benchmark for semantic-aware interruption detection built entirely from real-world human dialogues. To provide a rigorous assessment of the responsiveness-robustness trade-off, we propose the Average Penalty Time (APT) metric, which assigns a temporal cost to both false alarms and late responses. Building on this framework, we design an LLM-based detection model optimized through a novel training paradigm to capture subtle semantic cues of intent. Experimental results show that our model significantly outperforms mainstream baselines, achieving a nearly threefold reduction in APT. By successfully resolving the long-standing tension between speed and stability, our work establishes a new state-of-the-art for intelligent interruption handling in SDS. To facilitate future research, SID-Bench and the associated code are available at: https://github.com/xkx-hub/SID-bench.

An agent can complete a task while exhibiting undesirable behavior during execution. Developers need tests for the specific behaviors encountered in deployment, beyond fixed benchmark suites. We present TraceDance, an agent system that constructs targeted benchmarks from deployment traces for user-specified undesirable behaviors. For efficient construction, Anchor-and-Confirm combines programmable retrieval with candidate-level confirmation by a Flash large language model (LLM), while the Anchor Synthesis Loop generates and revises specifications for custom behaviors. The benchmarks use decision-point continuation to evaluate an LLM's next turn at a recorded decision point with a behavior-specific rubric, without a reference answer or environment replay. Experiments in coding and general tool use draw on 252,557 sessions and produce 107 benchmarks with 4,125 instances, fulfilling 95.3% of build-target requests. Both human annotators confirm the requested behavior in 84% of sampled instances, and the automated grader's agreement with human pass/fail judgments is comparable to that between the annotators. Nine frontier LLMs achieve a mean pass rate of only 26.7%, showing that they still struggle to respond appropriately at the evaluated decision points. Analysis across behavior-specific benchmarks further reveals weaknesses in how current LLMs behave as agents. By turning deployment problems into targeted benchmarks, TraceDance could serve as a key component of the recursive self-improvement (RSI) loop.

We present BrowseComp, a simple yet challenging benchmark for measuring the ability for agents to browse the web. BrowseComp comprises 1,266 questions that require persistently navigating the internet in search of hard-to-find, entangled information. Despite the difficulty of the questions, BrowseComp is simple and easy-to-use, as predicted answers are short and easily verifiable against reference answers. BrowseComp for browsing agents can be seen as analogous to how programming competitions are an incomplete but useful benchmark for coding agents. While BrowseComp sidesteps challenges of a true user query distribution, like generating long answers or resolving ambiguity, it measures the important core capability of exercising persistence and creativity in finding information. BrowseComp can be found at https://github.com/openai/simple-evals.

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

Existing question answering (QA) datasets are no longer challenging to most powerful Large Language Models (LLMs). Traditional QA benchmarks like TriviaQA, NaturalQuestions, ELI5 and HotpotQA mainly study ``known unknowns'' with clear indications of both what information is missing, and how to find it to answer the question. Hence, good performance on these benchmarks provides a false sense of security. A yet unmet need of the NLP community is a bank of non-factoid, multi-perspective questions involving a great deal of unclear information needs, i.e. ``unknown uknowns''. We claim we can find such questions in search engine logs, which is surprising because most question-intent queries are indeed factoid. We present Researchy Questions, a dataset of search engine queries tediously filtered to be non-factoid, ``decompositional'' and multi-perspective. We show that users spend a lot of ``effort'' on these questions in terms of signals like clicks and session length, and that they are also challenging for GPT-4. We also show that ``slow thinking'' answering techniques, like decomposition into sub-questions shows benefit over answering directly. We release sim 100k Researchy Questions, along with the Clueweb22 URLs that were clicked.

Large language models (LLMs) have demonstrated growing competence in web page generation. However, existing text-driven approaches rely on complex prompts that impose substantial demands on users and offer limited expressivity for page layout and cross-page visual coherence. Image-driven paradigms, which take UI screenshots as input, align more closely with real development workflows. However, current benchmarks focus primarily on visual fidelity and lack a systematic evaluation of the interaction capabilities in generated artifacts. To address this gap, we introduce UI2App, the first benchmark targeting interaction inference, the ability to recover application behavior from screenshots alone, without any textual or behavioral guidance. UI2App comprises 327 screenshots grouped into 45 state-coherent screenshot sets for runnable multi-route web applications. We design an end-to-end pipeline that evaluates each artifact along four dimensions: executability, navigation reachability, visual fidelity, and interaction inference. The interaction metric (IIS) assesses inferred interactions by functional correctness and state-management complexity, crediting any valid implementation rather than matching a single reference. Experiments on six frontier vision-language models reveal a marked capability mismatch between visual reconstruction and interaction realization: the visual-fidelity leader scores only 7.5 on IIS, ranking fourth and trailing the IIS leader by 5.2x. High-complexity interactions such as cross-page state remain a pervasive bottleneck, with half of the evaluated models scoring exactly zero on this dimension. Overall, the results indicate that inferring complete interaction behavior from static screenshots remains a key challenge for models.

Feature interaction has long been a cornerstone of ranking models in large-scale recommender systems due to its proven effectiveness in capturing complex dependencies among features. However, existing feature interaction strategies face two critical challenges in industrial applications: (1) The vast number of categorical and sequential features makes exhaustive interaction computationally prohibitive, often resulting in optimization difficulties. (2) Real-world recommender systems typically involve multiple prediction objectives, yet most current approaches apply feature interaction modules prior to the multi-task learning layers. This late-fusion design overlooks task-specific feature dependencies and inherently limits the capacity of multi-task modeling. To address these limitations, we propose the Information Flow Network (INFNet), a task-aware architecture designed for large-scale recommendation scenarios. INFNet distinguishes features into three token types, categorical tokens, sequence tokens, and task tokens, and introduces a novel dual-flow design comprising heterogeneous and homogeneous alternating information blocks. For heterogeneous information flow, we employ a cross-attention mechanism with proxy that facilitates efficient cross-modal token interaction with balanced computational cost. For homogeneous flow, we design type-specific Proxy Gated Units (PGUs) to enable fine-grained intra-type feature processing. Extensive experiments on multiple offline benchmarks confirm that INFNet achieves state-of-the-art performance. Moreover, INFNet has been successfully deployed in a commercial online advertising system, yielding significant gains of +1.587% in Revenue (REV) and +1.155% in Click-Through Rate (CTR).

Pre-trained language models have achieved great success in various large-scale information retrieval tasks. However, most of pretraining tasks are based on counterfeit retrieval data where the query produced by the tailored rule is assumed as the user's issued query on the given document or passage. Therefore, we explore to use large-scale click logs to pretrain a language model instead of replying on the simulated queries. Specifically, we propose to use user behavior features to pretrain a debiased language model for document ranking. Extensive experiments on Baidu desensitization click logs validate the effectiveness of our method. Our team on WSDM Cup 2023 Pre-training for Web Search won the 1st place with a Discounted Cumulative Gain @ 10 (DCG@10) score of 12.16525 on the final leaderboard.

LLM web agents now browse and take actions on the open web, yet current agent evaluations are constrained to sandboxed environments or artificial tasks. We introduce BrowserArena, a live open-web agent evaluation platform that collects user-submitted tasks, runs Arena-style head-to-head comparisons, and uses step-level human feedback to surface failure modes. Collecting and analyzing step-level annotations on the agent traces, we identify three consistent failure modes: captcha resolution, pop-up banner removal, and direct navigation to URLs. By constructing targeted datasets to further study these tasks, we discover variations in how different language models navigate these failure modes. We find, for example, that o4-mini deploys a wider variety of strategies to circumvent captcha resolution than other models and DeepSeek-R1 consistently misleads users about pop-up banner closure. Our findings surface both the diversity and brittleness of current web agents. More broadly, our benchmarking methodology provides an approach to evaluating and understanding web agent failure modes at scale.

Existing open-domain dialog models are generally trained to minimize the perplexity of target human responses. However, some human replies are more engaging than others, spawning more followup interactions. Current conversational models are increasingly capable of producing turns that are context-relevant, but in order to produce compelling agents, these models need to be able to predict and optimize for turns that are genuinely engaging. We leverage social media feedback data (number of replies and upvotes) to build a large-scale training dataset for feedback prediction. To alleviate possible distortion between the feedback and engagingness, we convert the ranking problem to a comparison of response pairs which involve few confounding factors. We trained DialogRPT, a set of GPT-2 based models on 133M pairs of human feedback data and the resulting ranker outperformed several baselines. Particularly, our ranker outperforms the conventional dialog perplexity baseline with a large margin on predicting Reddit feedback. We finally combine the feedback prediction models and a human-like scoring model to rank the machine-generated dialog responses. Crowd-sourced human evaluation shows that our ranking method correlates better with real human preferences than baseline models.

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.

The evolution of autonomous agents is redefining information seeking, transitioning from passive retrieval to proactive, open-ended web research. However, while textual and static multimodal agents have seen rapid progress, a significant modality gap remains in processing the web's most dynamic modality: video. Existing video benchmarks predominantly focus on passive perception, feeding curated clips to models without requiring external retrieval. They fail to evaluate agentic video research, which necessitates actively interrogating video timelines, cross-referencing dispersed evidence, and verifying claims against the open web. To bridge this gap, we present Video-BrowseComp, a challenging benchmark comprising 210 questions tailored for open-web agentic video reasoning. Unlike prior benchmarks, Video-BrowseComp enforces a mandatory dependency on temporal visual evidence, ensuring that answers cannot be derived solely through text search but require navigating video timelines to verify external claims. Our evaluation of state-of-the-art models reveals a critical bottleneck: even advanced search-augmented models like GPT-5.1 (w/ Search) achieve only 15.24\% accuracy. Our analysis reveals that these models largely rely on textual proxies, excelling in metadata-rich domains (e.g., TV shows with plot summaries) but collapsing in metadata-sparse, dynamic environments (e.g., sports, gameplay) where visual grounding is essential. As the first open-web video research benchmark, Video-BrowseComp advances the field beyond passive perception toward proactive video reasoning.

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

Recommendation systems (RS) help users find interested content and connect authors with their target audience. Most research in RS tends to focus either on predicting users' immediate feedback (like click-through rate) accurately or improving users' long-term engagement. However, they ignore the influence for authors and the lifelong interaction value (LIV) of user-author pairs, which is particularly crucial for improving the prosperity of social community in short-video platforms. Currently, reinforcement learning (RL) can optimize long-term benefits and has been widely applied in RS. In this paper, we introduce RL to Reinforce Lifelong Interaction Value of User-Author pairs (RLIV-UA) based on each interaction of UA pairs. To address the long intervals between UA interactions and the large scale of the UA space, we propose a novel Sparse Cross-Request Interaction Markov Decision Process (SCRI-MDP) and introduce an Adjacent State Approximation (ASA) method to construct RL training samples. Additionally, we introduce Multi-Task Critic Learning (MTCL) to capture the progressive nature of UA interactions (click -> follow -> gift), where denser interaction signals are leveraged to compensate for the learning of sparse labels. Finally, an auxiliary supervised learning task is designed to enhance the convergence of the RLIV-UA model. In offline experiments and online A/B tests, the RLIV-UA model achieves both higher user satisfaction and higher platform profits than compared methods.

Generative AI search is reshaping information retrieval by offering end-to-end answers to complex queries, reducing users' reliance on manually browsing and summarizing multiple web pages. However, while this paradigm enhances convenience, it disrupts the feedback-driven improvement loop that has historically powered the evolution of traditional Web search. Web search can continuously improve their ranking models by collecting large-scale, fine-grained user feedback (e.g., clicks, dwell time) at the document level. In contrast, generative AI search operates through a much longer search pipeline, spanning query decomposition, document retrieval, and answer generation, yet typically receives only coarse-grained feedback on the final answer. This introduces a feedback loop disconnect, where user feedback for the final output cannot be effectively mapped back to specific system components, making it difficult to improve each intermediate stage and sustain the feedback loop. In this paper, we envision NExT-Search, a next-generation paradigm designed to reintroduce fine-grained, process-level feedback into generative AI search. NExT-Search integrates two complementary modes: User Debug Mode, which allows engaged users to intervene at key stages; and Shadow User Mode, where a personalized user agent simulates user preferences and provides AI-assisted feedback for less interactive users. Furthermore, we envision how these feedback signals can be leveraged through online adaptation, which refines current search outputs in real-time, and offline update, which aggregates interaction logs to periodically fine-tune query decomposition, retrieval, and generation models. By restoring human control over key stages of the generative AI search pipeline, we believe NExT-Search offers a promising direction for building feedback-rich AI search systems that can evolve continuously alongside human feedback.

In industrial recommender systems, conversion rate (CVR) is widely used for traffic allocation, but it fails to fully reflect recommendation effectiveness because it ignores refund behavior. To better capture true user satisfaction and business value, net conversion rate (NetCVR), defined as the probability that a clicked item is purchased and not refunded, has been proposed.Unlike CVR, NetCVR prediction involves a more complex multi-stage cascaded delayed feedback process. The two cascaded delays from click to conversion and from conversion to refund have opposite effects, making traditional CVR modeling methods inapplicable. Moreover, the lack of open-source datasets and online continuous training schemes further hinders progress in this area.To address these challenges, we introduce CASCADE (Cascaded Sequences of Conversion and Delayed Refund), the first large-scale open dataset derived from the Taobao app for online continuous NetCVR prediction. Through an in-depth analysis of CASCADE, we identify three key insights: (1) NetCVR exhibits strong temporal dynamics, necessitating online continuous modeling; (2) cascaded modeling of CVR and refund rate outperforms direct NetCVR modeling; and (3) delay time, which correlates with both CVR and refund rate, is an important feature for NetCVR prediction.Based on these insights, we propose TESLA, a continuous NetCVR modeling framework featuring a CVR-refund-rate cascaded architecture, stage-wise debiasing, and a delay-time-aware ranking loss. Extensive experiments demonstrate that TESLA consistently outperforms state-of-the-art methods on CASCADE, achieving absolute improvements of 12.41 percent in RI-AUC and 14.94 percent in RI-PRAUC on NetCVR prediction. The code and dataset are publicly available at https://github.com/alimama-tech/NetCVR.

Real-world video benchmarks provide broad coverage, but their fixed clips entangle event count, rate, duration, and visual complexity, making failure modes hard to isolate. While existing programmatic benchmarks offer better control, they score only the final answer rather than auditing reported events against executable ground truth. To bridge this gap, we introduce trace-grounded parametric profiling for event counting in three controlled video tasks: bouncing-ball wall contacts, visual blinks, and categorical state transitions. Across 2,190 videos, we vary event count N and frequency F while holding rendering fixed. Each video includes an executable event trace for capability-surface estimation and timestamp-level evaluation. Our results reveal a staged temporal failure. At an 80% reliability threshold, Gemini 3.6 Flash reliably counts persistent state transitions up to 12 events at 0.5 and 1.0 Hz, yet demonstrates no reliable positive-count region for transient blinking events. Thus, event representation dictates whether a model initially accesses evidence -- a limitation that compounds as count and frequency increase. In the high-count, high-frequency regime, only 0.2% of final counts are correct and the model recovers just 18.1% of true events. To test if visual access is the primary bottleneck, we increase sampling rate. Although this boosts Bounce Ball accuracy from 19.6% to 29.3%, the reported sequence agrees with ground truth only 3.7% of the time. Extra frames can therefore inflate final scores without producing faithful event recovery. Different prompting strategies yield similarly limited gains, and real-world video evaluations show the same concentration of success at low event counts. Ultimately, trace-grounded profiling shifts video evaluation from aggregate accuracy metrics to a detailed diagnostic of where temporal reasoning fails.

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the readers to click on an article and subsequently visit the media site, the outlets often come up with catchy headlines accompanying the article links, which lure the readers to click on the link. Such headlines are known as Clickbaits. While these baits may trick the readers into clicking, in the long run, clickbaits usually don't live up to the expectation of the readers, and leave them disappointed. In this work, we attempt to automatically detect clickbaits and then build a browser extension which warns the readers of different media sites about the possibility of being baited by such headlines. The extension also offers each reader an option to block clickbaits she doesn't want to see. Then, using such reader choices, the extension automatically blocks similar clickbaits during her future visits. We run extensive offline and online experiments across multiple media sites and find that the proposed clickbait detection and the personalized blocking approaches perform very well achieving 93% accuracy in detecting and 89% accuracy in blocking clickbaits.

Recent autonomous AI agents such as Codex, and Claude Code have made it increasingly practical for users to delegate complex tasks, including writing emails, executing code, issuing shell commands, and carrying out multi-step plans. However, despite these capabilities, human-agent interaction still largely happens through terminal interfaces or remote text-based channels such as Discord. These interaction modes are often inefficient and unfriendly: long text outputs are difficult to read and review, proposed actions lack clear structure and visual context, and users must express feedback by typing detailed corrections, which is cumbersome and often discourages effective collaboration. As a result, non-expert users in particular face a high barrier to working productively with agents. To address this gap, we present AgentClick, an interactive review layer for terminal-based agents. AgentClick is implemented as a localhost npm server paired with a skill-based plugin that connects the running agent to a browser interface, allowing users to supervise and collaborate with agents through a structured web UI rather than raw terminal text alone. The system supports a range of human-in-the-loop workflows, including email drafting and revision, plan review and modification, memory management, trajectory inspection and visualization, and error localization during agent execution. It also turns code generation and execution into a reviewable process, enabling users to inspect and intervene before consequential actions are taken. In addition, AgentClick supports persistent preference capture through editable memory and remote access over HTTP, allowing users to review agents running on servers from their personal devices. Our goal is to lower the barrier for non-expert users and improve the efficiency and quality of human-agent co-work.